Vinamilk tops Forbes list of 40 most valuable Vietnamese brands

This is the second consecutive year in which Vinamilk has topped the Forbes Vietnam list

Accordingly, the total brand values of the 40 companies reached over US$5.4 billion, representing an increase of 20% when compared to the 2016 list.

As for Vinamilk, this is the second consecutive year in which the Vietnamese milk giant has come in first place, with a brand value of more than US$1.7 billion.

Military-run telecom operator Viettel and construction giant Vingroup ranked second and third, with respective values of US$849.6 million and US$299.3 million. The smallest value in the list went to the Loc Troi Group with US$13.1 million.

Other representatives in the top ten included, the Saigon Beer - Alcohol - Beverage Corporation Company (SABECO) with US$254.5 million, Masan Consumer with US$217.9 million, FPT with US$176.2 million, Vietcombank with US$137 million, Vietinbank with US$134.5 million, Truong Hai Automobile JSC (THACO) with US$130 million and the Bank for Investment and Development of Vietnam (BIDV) with US$134.32 million.

Companies producing consumer goods accounted for an overwhelming number, followed by the group of finance and banking. The group of technology and telecommunication featured three representatives.

This year’s list recorded some debutants such as the Quang Ngai Sugar JSC, Vietnam National Petroleum Group (Petrolimex), Saigon Tourist and Loc Troi Group.

Forbes Vietnam prepared the list based on using the Forbes assessment measure, which is to calculate the contribution of the brand to a company’s business efficiency. The most valuable brands are those with the largest revenues in the industries in which the brands play a key role.

For unlisted companies, Forbes Vietnam applied the measure of comparing them with other companies in the same sector, with a similar scale, to identify the brand value.