Vietnamese agricultural products expected to enter AEON retail chain

09:23 | 15/10/2019 Trade Follow Ven.vn on

The Hanoi Promotion Agency (HPA) and AEON Mall Vietnam opened the Hanoi Agriculture Fair 2019 at the AEON Mall Long Bien on October 11 in a bid to bring Vietnamese agricultural products into modern retail chain of Japanese AEON group.

Vietnamese agricultural products expected to enter AEON retail chain

Vietnamese agricultural products showcased at the AEON Mall Long Bien - Photo: NDO

The fair featured 80 pavilions managed by 72 enterprises from 15 provinces and cities across the country. They are showcasing organic agricultural products, farm produce applied with high technology, clean farm produce and specialties from various regions.

HPA Deputy Director Nguyen Thi Mai Anh said that this is the first time that Hanoi held such a fair to approach the modern distribution system of AEON Group, noting that the fair will help firms to access the AEON retail stores in Vietnam in the near future and in Japan, Southeast Asia, Asia and Europe in the future.

She stated that the fair which will run until October 13 is also an important trade promotion event to help agricultural and processed food enterprises to introduce their products to Hanoi consumers.

The fair is among activities to realise the Memorandum of Understanding signed between the Ministry of Industry and Trade, the People’s Committee of Hanoi and Japanese AEON Group, under which the parties aim to reach an export revenue of Vietnamese goods through AEON’s chain of US$500 million by 2020 and US$1 billion by 2025.

Earlier on the same day, HPA and AEON Mall Vietnam jointly held a seminar seeking measures to promote the consumption of agricultural products at the AEON retail system in Hanoi.

NDO

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