Unilever Vietnam launches “Clean Future” campaign towards consumer health and climate action

“Clean Future” is how Unilever is reinventing age-old chemistry in product formulation to give billions of people around the world and Vietnam high-performing, affordable cleaning and hygiene products that are kind to them and the planet.

“Clean Future” campaign in Vietnam

In Vietnam, “Clean Future” campaign is implemented by Unilever’s Home Care category, conveying the tagline “Clean Home – Clean Future”.

Unilever Vietnam believes that consumers deserve the best products to take care of their families, enjoying doing their housework effectively while inspired to join hands in building a cleaner and safer planet for the future generations.

Campaign commitments

“Clean Future” campaign heads to three main commitments:

- By 2030, eliminating 100 percent of Fossil Fuel Derived Carbon from Home Care products;

- 100 percent biodegradable formulation in Home Care products;

- Reducing the amount of virgin plastic and utilizing post-consumer recycled plastic (PCR) in packaging; specifically, by 2025, 100 percent of Home Care product packaging will be reusable, recyclable, or biodegradable, and more than 25 percent packaging using PCR.

The campaign’s action plan

To realize the above goals, Unilever Vietnam's Home Care category will deploy two key action pillars:

Firstly, researching and developing better product formulation, specifically:

- Developing product formulation with water efficiency and biodegradability ;

- Utilizing 100 percent renewable or circular feedstocks.

Secondly, promoting sustainable packaging, including:

- Driving product packaging’s recyclability;

- Using PCR plastic for packaging;

- Implementing activities to encourage consumers to reuse packaging and refill products into old empty bottles at home;

- Coordinating with partners to drive product packaging segregation-at-source and collection to promote the cycle of plastic packaging.

Brands and products are the core of business at Unilever Vietnam. The company pays attention to not only product formulation ingredients, but also the product packaging through the model “less plastic, better plastic, no plastic”. This effort helps the company improve the planet’s health by reducing greenhouse gases and consolidate brand position in consumers’ hearts.