"Taste of Korea" program launched at MM Mega Market

The event was attended by Ms. Kim Mi Yeon (Consul at Korean Consulate General) and Mr. Cho Sung Bae (Director of aT Center in Ho Chi Minh City).

The "Taste of Korea" has taken place from March 16-29, at 12 MM stores nationwide. During the program, customers have the opportunity to experience a "journey" of discovering the Korean flavors through exciting activities, including sampling Korean products, shopping with attractive discounts, and especially, enjoying the Korean cuisine made by MM's professional chefs at weekends.

With the desire to bring the distinctive Korean gastronomy closer to Vietnamese households, "Taste of Korea" gathers nearly 200 signature products that showcase the authentic taste of Korean cuisine such as fresh fruits and vegetables, spices and seasonings, beverages, as well as diverse instant noodles and kimchi from famous brands (e.g., Koreno, Ottogi, Jinro, Chumchurum, Korice, O'food, Haechandle). This aims to turn household kitchens into mini-Korean restaurants with various specialties and attractive discounts for imported products. In particular, discounts ranging from 10% to 20% are offered on nutritious agricultural products, including Korean lingzhi mushrooms, fresh Korean ginseng, fruits such as crispy Korean apples, Korean Fuji apples, and various types of noodles. Additionally, in "promotional item" offers deep discounts of up to 20%-40% on nutritious drinks such as Woojing probiotic water and Pororo drinks, as well as Korean sauces.

Furthermore, MM Mega Market organized a customer panel for 40 professional customers, notably Korean restaurants on the first date of the event (March 16, 2023). Through the event, MM Mega Market’s brand ambassador – Chef Cam Thien Long (Steven Long) shared different cooking recipes with Korean ingredients distributed at MM Mega Market.

Bruno Jousselin, Managing Director of MM Mega Market cum Global Sourcing, said: With the “Taste of Korea”, we strive to bring the abundant and high-quality food from the homeland of Kimchi closer to our professional and household customers, promoting the unique gastronomy of this country. This is the second year that MM Mega Market has organized the Taste of Country. Through the program, we firmly believe that the "cultural exchange" between countries will attract tremendous interests from our customers”.