Shinhan Securities Vietnam ready to conquer the retail market

Many industries have been stagnating during the pandemic. However, in contrast to the gloomy atmosphere of the manufacturing, business, and service industries, the stock market exploded and continuously set new records.

Last November, VN-Index officially hit the 1,500-point mark to the surprise of many investors. This was also the month that recorded a historical 221,314 account openings.

According to data from the from the Vietnam Securities Depository, accumulated in the first 11 months of 2021, domestic investors opened more than 1.3 million new securities accounts, more than in the last four years combined (1.04 million accounts). Market liquidity also continuously stood at above the billion USD level.

According to experts, the strong landing of domestic individual investors, especially young ones, has helped the market continuously sublimate. Besides this, the reopening of the economy is a positive factor that opens prospects for the production and business activities of enterprises. In the coming time, another expected large economic stimulus package may also help with a safe adaptation to the new normal amid the recovery from the pandemic – this is a great chance for investors as such a package would create a growth momentum for the stock market.

According to the stock market’s development strategy in the coming period, by 2025, about 5 per cent of the population over 18 years old could participate in the stock market. Moreover, the stock market is expected to be upgraded to MSCI and FTSE standards. At the same time, the market could become one of the four major markets in ASEAN.

In recent reports, all securities companies hold a positive view on the growth prospects of Vietnam’s stock market in the medium and long term as the number of new account openings has been increasing sharply and market liquidity remained at a high level.

Accordingly, securities companies are racing to raise capital in order to reach more equity capital, invest in technology, and develop the retail segment, helping investors quench their thirst for margins.

SSV has increased its charter capital from US$35 million to nearly US$87 million. This will be a strong motivation for SSV to enter the retail market, expand investment and banking services, and increase its capacity to provide margin loans and invest in digitalisation.

To realise its goals amid the system digitalisation, SSV has invested and put into use a new securities trading system deployed on three different systems: the home trading, web trading, and mobile app systems.

Designed with a professional dark mode interface, the new system is particularly user-friendly and fully integrated with stock utility services, ensuring safety and security. Regarding the Shinhan Alpha VN app, the system also allows smart logins via password, fingerprint, or face ID.

In addition, the system allows investors to update information on market fluctuations, financial data of businesses timely and accurately, and manage portfolios intuitively and vividly – including data like profit and loss statistics, investment efficiency, and asset proportion over time, as well as enables quick and timely transactions while monitoring the market and stocks.

From January 1 to 31, when opening a securities account, new customers can trade free of charge and have the opportunity to win prizes with valuable gifts such as motorbikes, iPhones, and thousands of other attractive gifts. For information on this promotion, please visit shinhansec.com.vn.

Along with the trading system, SSV has also been optimising other systems, such as the eKYC authentications during online openings for trading accounts, allowing investors to open accounts quickly, anytime, anywhere, without the need to visit a counter.

Other SSV services such as escrow with competitive interest rates and pre-sale services are also available to customers. Shinhan Bank customers can also easily access the service and open a securities account through the affiliate link on the Sol app.

With the motivation from the charter capital received from the parent group Shinhan Investment Corp and efforts to digitalise systems, processes, and investments, SSV is ready to become one of the top 10 stock brokerage services in the market in the next two years.