Quang Binh: A land of endless mystery
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“Good Morning America from Son Doong”, an ABC Television program, was broadcast live in 2015 from En Cave in the presence of Deputy Prime Minister Vu Duc Dam, attracting 60 million viewers worldwide and spreading its reputation far and wide.
Since then, major media agencies from across the world have visited Quang Binh. The province subsequently teamed up with Legendary Pictures to produce “Kong: Skull Island”, a VND7 trillion investment with global impact. Quang Binh was also ranked eighth among 52 most enticing Asian locations by the New York Times Magazine. "The New York Times Travel Show has provided the province of Quang Binh a free booth in New York," says Nguyen Ngoc Quy, Director of the Quang Binh Department of Tourism. Other activities that have piqued broad interest include the Miss World Peace contest, which brought representatives of 80 countries to this "mysterious" land in September, and Alan Walker's "Alone Pt.2" music video, which has received hundreds of millions of views and is expected to reach nearly one billion views.
According to Nguyen Ngoc Quy, the BBC’s Landmark Natural History Series has filmed in Quang Binh and will reach an estimated 800 million people. A global Google Doodle celebration of Son Doong cave on April 14, 2022 was coordinated by Google Arts & Culture in 17 different countries and territories. “If you Google ‘Phong Nha’ or ‘Son Doong’ and click, you get detailed tourism information about the area. Our heritage is celebrated in 17 nations, " Nguyen Ngoc Quy remarked.
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Architect Tran Ngoc Chinh, former Deputy Minister of Construction and President of the Vietnam Urban Development Planning Association, describes Quang Binh Province as a secure, alluring, and one-of-a-kind tourist destination. Quang Binh is a location with multiple opportunities and advantages for tourism development, a territory with historic traditions and valuable geological qualities. Phong Nha-Ke Bang cave, a twice-recognized UNESCO world natural heritage site, and Son Doong Cave have attracted a large number of businesses and tourists from all over the world.
In terms of natural resources for tourism development, Quang Binh is regarded as a leading locality nationwide. According to a recent survey of travelers performed by Booking.com, Quang Binh is one of the Vietnamese localities with the highest tourism competitiveness ranking.
UNESCO recognized Phong Nha Cave a World Natural Heritage site in 2003 and again in 2015, contributing further to Quang Binh's tourism economy.
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