MoIT expands Buy Vietnamese Goods campaign

Almost 100 points of sales of Vietnamese goods have been set up in 52 provinces and cities nationwide

Market share

Participants at the committee meeting held recently in Hanoi said the MoIT was one of the most efficient ministries in the campaign’s implementation. Deputy Minister of Industry and Trade and deputy director of the campaign’s steering committee, Do Thang Hai, said that in 2017, the ministry focused on the campaign’s promotion and domestic business promotion. It also targeted implementation of consumer protection policies in compliance with World Trade Organization (WTO) regulations, and strengthening market management to protect domestically produced goods.

MoIT worked with localities to build almost 100 points of sales of Vietnamese goods in 52 provinces and cities nationwide, and opened nearly 50 supply-demand connection meetings and 40 sales training courses for cooperatives and household businesses.

These efforts contributed significantly to the campaign’s success, increasing the proportion of Vietnamese products in distribution channels. In supermarkets, for example, the percentage of Vietnamese goods on the shelves has exceeded 90 percent. In addition, Vietnamese paper, food, cement and garment products and postal and telecommunications services have become one of the first choices for consumers in remote, rural areas. According to the steering committee’s review, the Vietnam National Textile and Garment Group (VINATEX) is producing tens of thousands of products for the domestic market. The Vietnam National Chemical Group (VINACHEM) has met the vast majority of the domestic market demand for fertilizers, and the Traphaco Joint Stock Company has modernized traditional medicine and reached an annual domestic sales growth of 15-20 percent.

Quality improvement

Deputy Minister of Industry and Trade Do Thang Hai said the campaign encouraging consumers to use Vietnamese goods would shift to encouraging businesses to improve product/service quality in order to compete effectively with foreign manufacturers and service providers.

Assisting businesses with solutions in accordance with international commitments would also be a key ministry goal in 2018 and the following years. The ministry will facilitate the connection of foreign-invested businesses with Vietnamese enterprises, and the linkage of small to medium-sized enterprises with distribution systems. It will also strengthen trade promotion and connect Vietnamese businesses with consumers to ensure market stability and social security, improve the efficiency of Vietnamese goods production and trading activities, and stimulate market and competition management and trade defense to protect domestic production.