Media short film launched to call for tiger protection

Education for Nature-Vietnam (ENV) has released its latest public service announcement (PSA) featuring famous comedians Quoc Khanh and Cong Ly, urging the public to protect the world’s remaining tigers by avoiding consumption and use of tiger products.

Media short film launched to call for tiger protection

Famous comedians Quoc Khanh (the king) and Cong Ly (man in suit) star in the short film calling on the public to protect tigers - (Credit: ENV)

The PSA, a product of ENV with support from Awely Wildlife and People and the US Fish and Wildlife Service, is set in Vietnam’s imperial era, with the honourable king, starring Quoc Khanh, receiving guests during the Lunar New Year. Cong Ly, playing a flashy man in a polished suit and fancy car, shows up to offer the gift of a tiger to the king.

Tiger populations have steadily declined in Vietnam over the past 30 years, as well as across the tiger’s native range. The International Tiger Coalition (ITC), representing organisations worldwide working to protect tigers, estimates that about 3,500 tigers remain in the wild globally.

Experts also estimate that as few as five tigers may remain in the wild in Vietnam. The greatest threat to Vietnam’s tigers is illegal hunting and trade. Tiger bones are used to make traditional medicine. Tigers are also consumed in wine or displayed as trophies. ENV’s statistics alone have recorded 772 violations related to advertising, selling, possession, and smuggling of tigers since 2010.

ENV Deputy Director Nguyen Phuong Dung said that demand for tiger products in Vietnam has not just reduced its own tiger populations, but also contributed to the decline of the world’s tiger population.

She called on the community to get involved by avoiding use of tiger products, and more importantly, reporting to authorities when they observe violations involving advertising, selling, or trade of tigers...

The PSA is part of ENV's long-term campaign to reduce consumer demand for products made from tigers and address the illegal tiger trade. The new PSA will be aired in coming months on national and provincial TV channels throughout Vietnam, including VTV Cab, An Vien TV (AVG), VTC Digital, and Sen Communications. It can be watched online at https://youtu.be/GvpqPOvJjaU.

ENV, established in 2000, is Vietnam’s first non-governmental organisation focused on the conservation of nature and protection of the environment./.

Source: NDO

ven.vn

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