Japan boosts promotion of food products in Vietnam

A Familymart in Ho Chi Minh City - Source: VNA

After the Japan Fair was launched by the JETRO in 2016, over 40 percent of the exhibited products have continued to be available for sale in Vietnam, Koji noted. According to the chief representative, this year’s event, scheduled between November 2017 and January 2018, will promote 76 new made-in-Japan products that will be sold at affordable prices across 260 stores of FamilyMart, Ministop and AEON Mall. Japanese child books will be introduced for the first time besides the event’s key products like foods. Japanese food products, such as confectionery and ice-cream, have been well-received by Vietnamese young consumers, said Yamanouchi Hirohisa, head of the FamilyMart’s products and marketing department. Made-in-Japan products accounted for about 10-20 percent of goods sold at Japan’s retail stores in Vietnam. Japanese firms plan to give local consumers more choices with fresh fruits and supplementary foods.