Huong Que builds brand name with high-quality products

Company director Nguyen Xuan Son (3rd from the L) invited businessman David from Australia to a Tra My cinnamon garden in March 2016

Son then started to think about how to create high value from cinnamon for the community, help people in the Tra My mountain area sell cinnamon in a stable manner, make daily and safe products from cinnamon for sales at a reasonable price. This is why the Huong Que Company was established for production of insoles and products from cinnamon and ginger grown in Tra My.

Realizing that establishing a brand name must be based on the quality of products and the reputation of the company, Son has come back to Tra My many times to teach farmers about restricting pesticides and reaching the level of pesticide residue safety. In the meantime, he has intensively invested in factories, equipment and training.

With continuous efforts, after two years of operation, Huong Que gained a foothold in the domestic market in 2006. At the same time, the company received the first order of export to Germany, marking a turning point in conquering the global market.

Step by step the company has promoted R & D activities to improve products, while at the same time training and retraining workers.

The company’s products are currently available in 11 countries and are about to enter Russia and the US. As for the domestic market, Huong Que has conquered most big-name distribution channels such as Big C, Vinmart, Coopmart, Aeon Mart and Medicare.

Insoles are Huong Que’s key products with an annual output of more than one million pairs, which are tested independently at home and abroad to ensure safety and environmental-friendliness standards.

Apart from that, the company makes various kinds of slippers for use indoor at homes, hotels and resorts. In particular, the S line belly gel and J-sure back belt made with traditional herbal medicine have won the heart of users.

Huong Que Company director Nguyen Xuan Son says that the more science and technology develop, the greener, cleaner, safer and more environmentally friendly the daily products must be. With that in mind, the company has increased production from year to year with a target to reach three million units by 2020. The company also plans to expand its factories and promote innovations to keep up with demand.