Grab wants to build superapp for Southeast Asia

12:34 | 15/07/2018 Vietnamese Brands Follow Ven.vn on

Grab on July 10 announced GrabPlatform, as part of its open platform strategy to build Southeast Asia’s first everyday superapp.

Grab wants to build superapp for Southeast Asia

Anthony Tan, CEO and Co-founder of Grab announced GrabPlatform, as part of its open platform strategy to build Southeast Asia’s first everyday superapp - Source: VNA

Grab will add more highly used everyday services to the Grab app, together with best-in-class partners, who can use GrabPlatform to integrate their services with Grab, said Anthony Tan, CEO and Co-founder of Grab.

Partners can expand more efficiently across Southeast Asia by leveraging Grab’s user base and Southeast Asia’s largest distribution channels through GrabPlatform, a suite of application programme interface (API) that enables partners to access components of Grab’s technology like logistics and payments.

Grab also announced its latest service, GrabFresh, an on-demand grocery delivery service. Available in the Grab app, GrabFresh is a GrabPlatform partner integration with HappyFresh, Southeast Asia’s No. 1 grocery delivery provider.

From this month, Grab expands into the largest category of household expenditure in the region, and takes another step forward to becoming Southeast Asia’s everyday superapp.

The vision of Grab as an everyday superapp comes to life in a refreshed Grab app. Customers will have a brand new Grab experience where the Grab app provides not only services but also information, relevant to exactly when you need it.

Grab’s new home screen features single tap access to payments and easy navigation to all everyday services, complemented by a news feed that helps users discover their city with location reviews and useful seasonal information, such as where the nearest mosques are during Ramadan or even the latest football scores at the World Cup.

Anthony Tan said Southeast Asia is set to be the fourth largest economy by 2050. More people are moving into the middle class, technology infrastructure is catching up, and companies must adapt fast to shifting emerging market opportunities. Combining Grab’s assets with the specialised expertise of our partners will enable both Grab and our partners to grow most efficiently and quickly to serve more Southeast Asian customers daily.

He told the Vietnam News Agency said Grab will promptly implement new added value services to better meet the increasing demands of its customers via cooperation with major big and prestigious Vietnamese businesses.

The group is expected to implement GrabFood and Fintech offerings, including payments and services, in Vietnam from now till the end of 2018, he said.

VNA

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Grab wants to build superapp for Southeast Asia

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