Farm produce branding program geared to boosting exports
|
According to the General Statistics Office of Vietnam (GSO), in the first 10 months of 2019, some major Vietnamese farm produce exports dropped compared to the same period last year. Specifically, seafood exports dropped 3.4 percent, while fruit and vegetable exports fell 5.8 percent, cashew exports declined 3.8 percent, and rice exports decreased 7.8 percent.
The decreases are attributed to two problems. One is increasing domestic production protection by importing countries. The other stems from the fact that most of Vietnam’s farm produce exports are raw or semi-processed products with a low value-added, mainly exported through intermediaries or under well-known foreign brands.
Branding is thus important to familiarize overseas consumers with Vietnamese products of all kinds. Another challenge, as pointed out by the Ministry of Industry and Trade, is the unstable quality of some exports that affects the value and brand of Vietnamese products and businesses.
The Ministry’s “Vietnam food branding strategy” program for food products to 2025 with a vision to 2030 is one of the strategies to address these problems, halt export decline and create an impetus for increased exports.
The ministry is working with relevant ministries, sectors and associations to promote international awareness and recognition of Vietnamese food value. The ministry is also cooperating with the Ministry of Agriculture and Rural Development and other ministries and organizations in helping enterprises meet management, quality and food hygiene and safety standards and requirements, especially those of targeted export markets, in developing and managing geographical indications for Vietnamese agricultural and food products, and in providing branding training and consultancy for organizations, associations and businesses.
Through trade promotion activities, the Ministry of Industry and Trade has promoted brand promotion and market connection for Vietnamese agricultural products, including assistance for domestic manufacturers in exporting Vietnamese products on Amazon Global Selling.
See also

Garment, footwear exports aim to reach US$80 billion by 2025
07:00 | 02/02/2023 Major exports

Vietnam pursues green foreign trade
06:00 | 02/02/2023 Foreign trade

Bright future for wood pellet exports: experts
06:00 | 01/02/2023 Foreign trade

Vietnam posts trade surplus of 3.6 billion USD in January
10:03 | 31/01/2023 Foreign trade

Agro-forestry-fishery exports set new record in 2022
15:20 | 27/01/2023 Infographic

Trade with UK: Record growth, untapped potential
06:00 | 13/01/2023 Foreign trade
See more news

2022 foreign trade reaches a record high
08:12 | 04/01/2023 Longform

Garment exports expected at more than US$45 billion in 2023
16:29 | 03/01/2023 Foreign trade

First cargo welcomed in Hai Phong, Da Nang
10:20 | 03/01/2023 Foreign trade

Vietnam targets textile-garment export growth
06:00 | 03/01/2023 Major exports

The path to fostering green exports
06:00 | 30/12/2022 Trade

Agro-forestry-fishery exports to UK overcome barriers
06:00 | 28/12/2022 Major exports

Trade promotion helps export growth
06:00 | 23/12/2022 Foreign trade

Trade deals: The good, bad and unpredictable
06:00 | 20/12/2022 Trade

Vietnamese goods increase foreign presence
06:00 | 06/12/2022 Trade

Global supply chains: Risks and opportunities
06:00 | 02/12/2022 Trade

Trade ministry to support enterprises in boosting exports
13:19 | 03/02/2023 Foreign trade

Food and beverage industry to do well this year despite modest economy
13:00 | 03/02/2023 Industry

Hunting for real estate investment opportunities after Tet
09:32 | 03/02/2023 Property

Emirates develops vegan menu
09:10 | 03/02/2023 Companies

Khmer's ginger cake of love and faithfulness
09:00 | 03/02/2023 Photo
Multimedia

Five-day holiday for workers during Reunification Day period
06:00 | 03/02/2023 Tourism

Vietnam plans to attract Chinese tourists
07:00 | 01/02/2023 Tourism

Khmer's ginger cake of love and faithfulness
09:00 | 03/02/2023 Photo

Dutch diplomat donates Vietnamese paintings to national museum
06:00 | 01/02/2023 Lifestyle

Key missions, solutions to socio-economic development in 2023
07:00 | 01/02/2023 Infographic

Deputy FM highlights role of economic diplomacy in service of national development
11:05 | 01/02/2023 Policy

Việt Nam supports expansion of UN Security Council
06:00 | 30/01/2023 Policy

Prime Minister assigns tasks to Deputy Prime Ministers
07:00 | 17/01/2023 Policy

Taking advantage of growth opportunities: Party leader
09:18 | 04/01/2023 Policy

Food and beverage industry to do well this year despite modest economy
13:00 | 03/02/2023 Industry

Moving ahead with 2023’s Global Priorities: Electrification and Decarbonization
15:05 | 02/02/2023 Industry

Hanoi eyes 950 firms in support industries this year
06:00 | 02/02/2023 Support industries

Vietnam to reduce environmental impact of textile-garment industry by 2030
06:00 | 01/02/2023 Industry

Greening foreign investment
06:00 | 03/02/2023 FDI

Southeast region prepares for new FDI wave
09:18 | 02/02/2023 FDI

January FDI nears US$1.7 billion
14:46 | 31/01/2023 FDI

Viet Nam calls for more investment in green growth
16:52 | 22/01/2023 FDI

Tax revenue up 4.4 percent year-on-year in January
08:40 | 03/02/2023 Finance-Banking

State-owned banks under capital increase pressure
10:52 | 01/02/2023 Finance-Banking

Positive prospects for Vietnam’s stock market this year
14:48 | 31/01/2023 Stock Market

Positive 2023 securities market forecasts
06:00 | 20/01/2023 Stock Market

Vietnam looks ahead to 2023 climate summit
06:00 | 25/12/2022 Environment

Preserving nature, facilitating business
06:00 | 10/12/2022 Environment

AkzoNobel Vietnam protects Cu Lao Xanh lighthouse against harsh weather
11:40 | 24/11/2022 Environment

JTI Vietnam commits to net zero greenhouse gas emissions
16:25 | 15/11/2022 Environment

Managed security provides IT talent gap solution for businesses in SEA
16:34 | 30/01/2023 Information technology

Headquarters of Vietnam-Korea Institute of Science and Technology inaugurated
09:23 | 30/01/2023 Science - Technology

WHO to share mRNA vaccine technology with VietNam
09:14 | 30/01/2023 Science - Technology

Welcoming the year of digital data for Vietnam
16:57 | 22/01/2023 Digitalization

Hunting for real estate investment opportunities after Tet
09:32 | 03/02/2023 Property

Vietnamese university up 97 places in Webometrics ranking
10:00 | 02/02/2023 Society

PM inspects national key transport projects
09:36 | 31/01/2023 Society

A great chance to invest in commercial property
10:46 | 30/01/2023 Property

Nestlé Vietnam and the journey to sustainable development
13:00 | 10/01/2023 Companies

VIMC embarks on strong recovery
06:00 | 10/01/2023 Companies

MM Mega Market launches a new modern Giá tốt business model
16:18 | 30/12/2022 Vietnamese Brands

PVCFC develops experts’ system
08:00 | 25/12/2022 Vietnamese Brands

Khmer's ginger cake of love and faithfulness
09:00 | 03/02/2023 Photo

Dutch diplomat donates Vietnamese paintings to national museum
06:00 | 01/02/2023 Lifestyle

Tet impressive in foreign ambassadors' eyes
14:49 | 30/01/2023 Lifestyle

Norwegian Ambassador experiences Vietnamese Tet traditions
06:00 | 28/01/2023 Lifestyle

Five-day holiday for workers during Reunification Day period
06:00 | 03/02/2023 Tourism

Vietnam plans to attract Chinese tourists
07:00 | 01/02/2023 Tourism

The lure of Pu Luong
06:00 | 31/01/2023 Entertainment

Tourism is back, big time
06:00 | 30/01/2023 Tourism