EU - Potential market for Vietnamese fruit and vegetable exports

General Secretary of the Vietnam Fruit and Vegetable Association delivers presentation at the seminar

The seminar was jointly organised by the Ministry of Industry and Trade and European trade policy and investment support project (EU-Mutrap).

Statistics show that the exports of Vietnamese fruits and vegetables reached over US$2.6 billion in the first nine months of 2017, up 44.2% from the same period last year.

In addition to large export markets such as the US, Australia and Japan, Vietnamese fruit and vegetable exporters are seeking ways to develop trade with the EU market as this market is considered to have great potential.

Although the EU market is considered a large market promising great potential for Vietnamese fruits and vegetables, the market is governed by strict requirements on food safety.

Speaking at the event, Rugguero Malosssi, an international expert from the EU-MUTRAP project said that the EU always attaches special importance to issues of pesticide residue and the quality of products. For example, farm products cannot contain any pesticide residue if this type of pesticide is banned from use.

In addition, to ensure food safety and avoid environmental damages, the EU restricts the use of certain chemicals, so imports are subject to official controls. Specifically, the EU establishes limits on certain contaminants including nitrate limits on amaranth and lettuce and other metals related to fresh vegetables.

To ensure the export quality, the Vietnam Fruit and Vegetable Association also noted that Vietnamese enterprises must meet requirements on food safety and hygiene, quarantine and Hazard Analysis and Critical Control Points (HACCP) and Global Good Agricultural Practice (GlobalGAP) in order to develop and maintain good export activities with the EU market. GlobalGAP has become the minimum standard for supermarkets in the EU which covers the whole production process, not including processing and packaging.

Additionally, experts suggested Vietnamese enterprises export organic fruit and vegetable products as ever more EU consumers prefer food produced by natural methods.

Related ministries and sectors should also develop appropriate strategies soon for each market and support convenient transportation services for Vietnamese products with a competitive advantage such as dragon fruit, longan, rambutan, pomelo, and mango, among others.

Meanwhile, enterprises are recommended to focus on the planning and development of concentrated production areas for key export products and invest in quarantine and preservation technology to meet the requirements from importing countries.

At a seminar held earlier in Ho Chi Minh City, the Vietnam Fruit and Vegetable Association forecast that the proportions of Vietnamese fruit and vegetable exports will go up in the near future.