Ancient Chu Dau ceramics dazzle with new look

The Chu Dau Ceramic Joint Stock Company continues to research and create new glazes and products

Based on ancient styles, the modern array of Chu Dau products includes ceramic pots, vases, gift items, dishes, fine art objects such as porcelain phoenix and swans, spiritual pottery products and worshiping objects.

In a bid to restore the famous pottery to its 13th-17th century glory, the Hanoi Trade Joint Stock Corporation (Hapro) has invested in modern facilities and equipment, opened classes to train local workers and revived ancient glazes and manufacturing techniques, while inviting artisans to pass on the craft to local laborers.

Two years after being launched onto the market, these products have attracted domestic consumers and accessed export markets. Company technicians and designers are continuing to study in order to diversify both glazes and products. Nguyen Van Thuc, Director of the Chu Dau Ceramic Joint Stock Company said his company attaches importance to trademark registration and packaging improvement to add value to its products.

The company also understands the importance of packaging and branding for attracting importers, and of increasing product presence in such world leading distribution channels as Alibaba and Amazon.

Thuc said his company eared revenues of VND30 billion in the first half of 2018, of which 70 percent came from domestic sales and the remaining from exports.

Chu Dau pottery products have now been exported to more than 20 countries and territories, and are on display in 46 museums in 32 countries in the region and around the world.