AEON Vietnam continues expanding the AEON MaxValu supermarket

AEON Vietnam continues to operate small and medium supermarkets under the AEON MaxValu in residential areas

Accelerating the expansion of AEON MaxValu supermarket format

The development of small and medium supermarket AEON MaxValu is part of AEON Vietnam's strategy to diversify retail formats while AEON Group identifies Vietnam as a key market after Japan to focus its investment and development resources in the coming time. According to Mr. Furusawa Yasuyuki - General Director of AEON Vietnam, due to the COVID-19 pandemic, customers' habits, trends, and behaviors have changed drastically. “Customers prioritize convenience, choosing to shop at locations close to home. Besides, they focus on healthy products at reasonable prices.” – Mr. Furusawa shared.

In the first half of 2022, AEON Vietnam continues to put into operation the small and medium supermarkets of the AEON MaxValu chain. This marks a milestone for the new phase of opening this new supermarket brand. AEON MaxValu supermarkets have been well welcome by customers in the inner city, recording an average growth of 5-10 percent in the first half of 2022.

AEON MaxValu supermarkets serve customers in the residential areas with full daily needs

Since the opening of the first AEON MaxValu supermarket in 2020, AEON Vietnam has been constantly improving on formats, products, and services to meet the changing in consumer demand. After a period of testing and improving to find the most suitable format, AEON Vietnam is planning to accelerate MaxValu expansion, aiming to put supermarkets into operation by 2025.

"Min Distance - Max Experience"

With the format of "Min distance - Max experience", AEON MaxValu supermarkets are developed with an area of ​​300 - 500sq.m in residential areas in the inner city. Not only shortening the travel distance, convenient for customers to shop daily, but the products here are also still diversified from ready-to-eat food (“RTE”), ready-to-cook food (“RTC”), fresh food, and dried food to fresh flowers, cosmetics, following AEON standards and quality to serve the regular and daily needs of customers.

Besides, at AEON MaxValu supermarket, AEON Vietnam also introduces more products from AEON’s Private Brand. These products are manufactured and imported from AEON Japan or developed by AEON in collaboration with local manufacturers according to standards and technology from AEON. There are two highlight Private Brands, including AEON TOPVALU provides a variety of food products, cosmetics, etc., which are increasingly favored by Vietnamese customers: HÓME CÓORDY - a brand of household products and furniture with minimalist, modern design, and durable quality over time.

Customers are always interested in the perishable area because there are "AEON standards" – safe and fresh products

Not only have "AEON-standard" products and service experiences but all benefits for AEON membership cards are also applied to customers shopping at AEON MaxValu, including door-to-door delivery, shopping-on-phone; integration of the membership card of AEON Vietnam’s General merchandise stores, and Supermarkets; along with many promotions & cashless payments via bank card, e-wallets, QR codes.