AAV supports #3500LIVES campaign spearheaded by the fia to reduce fatalities on the world’s roads

The training session covered topics such as safe motorcycle driving skills, the dangers of using a mobile phone while driving, and the importance of helmet use.

Every day, 3,500 people are killed on the world’s roads. Young people are particularly affected as road crashes are the number one cause of death of 15 to 29 year olds. To combat this alarming trend, the Fédération Internationale de l’Automobile (FIA) funded our project under the Road Safety Grants Programme to support the #3500LIVES campaign through trainings and public awareness initiatives focused on key “golden rules” for road safety. In particular, we are working on four focus areas: use a child safety seat, buckle up, don’t text and drive, and wear a helmet. The campaign is being implemented in Vietnam from 1 June to 31 July 2018.

Previously, as part of the campaign, a training workshop for 200 parents on the use of child seats and car seatbelts was held on 25 June, 2018 at the Hoang Mai Women's Union in Hanoi. The training provided parents with crucial knowledge about the safest way to travel with children in a car, as well as the need to wear a seatbelt. After the training workshop, the rate of parents who understood the age at which children should start using a child seat increased from 27% to 53%, and the rate of parents who understood which position in a car is safest for children to sit in increased from 46% to 77%. The rate of parents who agreed that using a child seat is safer than letting children ride on passengers’ laps also increased from 59% to 86%.

In addition to the training workshops, AAV has also installed twelve billboards to encourage people to follow three golden rules: use a correct child seat and wear a seatbelt when driving a car, wear a helmet when riding a motorcycle, and don’t use a mobile phone while driving. The billboards are installed at 12 public spaces around the city, where there is heavy traffic but clear visibility and easy accessibility for drivers. The billboards have been viewed by more than 700,000 commuters traveling daily.