‘Why not Vietnam’? Major tourism campaign targets tourism comeback

06:00 | 14/11/2020 Culture & Tourism

(VEN) - The Vietnamese tourism sector has started to promote tourist sites in Vietnam on CNN television using a 30-second “Why not Vietnam” video to encourage foreign tourists to choose Vietnam as their first travel destination once the coronavirus pandemic is brought under control. The video was produced by the Vietnam Tourism Advisory Board (TAB), the Vietnam National Administration of Tourism (VNAT) and CNN.

why not vietnam major tourism campaign targets tourism comeback

A VNAT report showed that in the first nine months of this year, the tourism industry's indicators all fell sharply compared to the same period last year due to the Covid-19 pandemic. In the nine months, foreign tourist arrivals to Vietnam totaled almost 3.69 million, down 67.4 percent compared to the same period of 2019, while the number of domestic tourists reached 37.5 million. Vietnam’s tourism sector earned a mere VND233 trillion in revenue between January and September, plummeting by VND271 trillion or 53.76 percent year-on-year, according to the Ministry of Culture, Sports and Tourism.

why not vietnam major tourism campaign targets tourism comeback

The tourism sector is already implementing domestic tourism stimulation programs to help the industry recover. A new stimulus program titled “Vietnam - Go there to experience” will be launched soon, VNAT Director General Nguyen Trung Khanh told a recent event in Ho Chi Minh City.

Thanks to the launching of a series of campaigns such as “Vietnamese People Travel in Vietnam” and “Vietnam - a Safe and Attractive Destination”, the sector achieved impressive results from May to July, with the number of domestic tourists growing by about 20 percent over the same period in 2019, Khanh added.

The VNAT is continuing to roll out stimulus programs for domestic tourism for the final months of 2020 to speed up industry recovery.

VNAT Deputy General Director Nguyen Le Phuc said different localities and businesses across the country have all welcomed and responded to domestic tourism promotion programs to revive the tourism industry in the last months of the year.

The “Why not Vietnam” video, which introduces the country’s must-visit tourist destinations, with a message, “When you are ready to travel again, why not Vietnam?” was aired on CNN Asia on October 15 and will continue to be shown for six weeks. It will also be available on the official website www.vietnam.travel and other social media channels to popularize Vietnam as a safe yet exciting place to have an adventure in 2021.

why not vietnam major tourism campaign targets tourism comeback

Wide-ranging promotional activities

A series of promotional activities following the “Why not Vietnam” video are set to kick off in the coming months, including contests on social media, advertising, promotion programs and articles about Vietnam’s efficiency in Covid-19 prevention and control.

Phuc said that the tourism authority chose to promote Vietnamese tourist sites from October to November ahead of the Christmas and New Year’s holiday season now that international flights have gradually resumed. This is also a peak television viewing period ahead of the US Presidential Election.

TAB Secretariat Head Hoang Nhan Chinh said that in the next few months, Vietnam hopes to attract tourists through online competitions with high value prizes. The first competition is scheduled to begin in November, with prizes covering international round-trip air tickets offered by Vietnam Airlines, which will be valid in 2021, and a four-day tour to Sa Pa, one of the most popular tourist destinations in Vietnam. Visitors can participate by following @vietnamtourismboard on Facebook or Instagram, and learn more at www.vietnam.travel.

VNAT also wants to share with foreign visitors the story of how Vietnamese came together to fight the virus and support each other. “Through the ‘Why not Vietnam?’ campaign, we will put forward suitable tourism experiences for travelers looking to escape and unwind after Covid-19 passes, and emphasize Vietnam as a safe destination within the region,” said VNAT’s Tourism Marketing Department Director General Dinh Ngoc Duc.

why not vietnam major tourism campaign targets tourism comeback

After being broadcast on CNN, the video will be broadcast on CNBC, Duc said. The VNAT plans to carry out many more post-Covid-19 tourism promotion campaigns through digital marketing, Duc added.

Vietnam’s strong safety record since the start of the pandemic and its ability to provide socially distanced holiday options are top reasons for travelers to consider the country for upcoming trips, Duc said. He added that Vietnam has a wealth of beautiful lesser-known destinations where travelers can enjoy peace of mind, Vietnam’s delicious food and timeless culture.

Vietnam is launching a tourism promotion blitz that includes videos, giveaways on social media, ad banners, and

articles highlighting its capable handling of the coronavirus and its commitment to the safety of its guests and citizens.

Hoa Quynh