09:24 | 14/05/2019 Trade
An annual program entitled “Vietnamese Goods Identification - Proud of Vietnamese Goods” was launched by the Ministry of Industry and Trade in Ho Chi Minh City on May 11 in a bid to boost the consumption of Vietnamese goods.
|At the launch ceremony|
The program was also held to mark the 10-year implementation of the campaign “Vietnamese people prioritise using Vietnamese goods”.
Deputy Minister of Industry and Trade Do Thang Hai said that, after 10 years, the campaign has seen positive changes in the consumption behavior of customers as consumers now have better awareness of the business and production capacity of Vietnamese enterprises, while enterprises have made actions to renew themselves and improve their products and brands.
Reports from the Departments of Industry and Trade said that Vietnamese goods still account for a high proportion in the domestic market at 80-90% at modern distribution channels and over 60% at traditional retail channels.
Minister Hai noted that, in the near future, the ministry will continue to build research and training programs to assist enterprises in doing business and building their brands.
In addition, the ministry will create favourable conditions for enterprises to promote their products to all localities nationwide including rural and remote areas.