Vinaseed's rice products conquer international markets

08:03 | 24/08/2020 Trade

(VEN) - By getting the official certification of food safety management systems (FSSC22000), rice products of Vinaseed - a member of The PAN Group have had a "golden card" to enter the European markets and integrate into the global supply chain. More importantly, they are Vinaseed own branded products, which have much higher value than normal rice exports.

vinaseeds rice products conquer international markets
Production activity in Vinaseed

On July 23, 2020, Vietnam Rice Company Limited (Vinarice) of Vinaseed - a member of The PAN Group, has obtained the certificate of food safety management systems (FSSC 22000) for processing, packaging and distribution by Bureau Veritas - the UK's leading independent organization for certification.

This certification has important implications in bringing Vietnamese branded rice products to the EU market. Because this is one of the comprehensive food safety standards established based on a combination of two certificates ISO 22000 and PAS 220, meeting the highest standards to access demanding markets such as the EU and US. Right from the beginning of Vinarice establishment, Vinaseed has actively chosen the FSSC22000 management systems to follow, invested in modern facilities and applied Japanese technologies. Only less than 8 months into operation, Vinarice has received FSSC22000 certification after a strict and rigorous assessment process. This has a special meaning in the context of the EVFTA Agreement officially took effect from August 1, 2020. According to the agreement, EU will give Vietnam an export quota of 80,000 tons rice per year with a tariff of 0%. This certification is the affirmation on high standards of the production and helps to bring high quality Vietnamese rice to global markets.

In July 2020, Vinaseed successfully exported VJ Pearl Rice and RVT fragrant rice to Netherlands and Czech at the price of 1,040 USD/ton. This week the company will continue to export Ban Mai white rice and Phuc Tho brown rice to Australia, a very potential market. These are the first Vietnamese branded rice products which have imported officially to the market. The high-quality products are used Vietnamese rice varieties, grown, harvested and processed in Vietnam, meeting all strict standards and conditions covering from raw material development to final product quality control.

Sharing about this initial success, Mr. Nguyen Quang Truong, CEO of Vinaseed said: “To take advantage of this opportunity, Vinaseed has been prepared since the EVFTA agreement under discussion. It developed sustainable agricultural production areas according to VietGAP standards. All of its rice products meet FSSC International Certification as well as fully other strict standards & conditions to export to demanding markets like EU. As Vinarice owns the most modern rice processing plant in the region the Group is confident to further expand its export volume to other demanding markets”.

In 2019, Vinaseed's total export volume to the EU market reached 2,000 tons with the value of USD 2 million. The PAN Group’s member company aims to double its export to about 5,000 tons in 2020 when new tariffs of 0% will make its products become more competitive in the market, Mr. Truong added.

The export is not only the initial success of Vinaseed, but also marks the milestone of the first Vietnamese-branded rice products officially enter in the international market. This shows the serious and persistent efforts of the PAN group to elevate the Vietnamese agriculture and food sector and complete its mission “Born to feed the world".

Le Ha