09:52 | 11/11/2014 Industry
(VEN) - At the 2014 Vietstock Exhibition recently held by the Department of Livestock Production under the Ministry of Agriculture and Rural Development, Vinamilk farm was honored to receive the Vietnam Best Dairy Farm Award 2014.
Can you tell us something about the Hanoi OVOP program?
The OVOP is a movement launched in Japan since 1979 and now has expanded to over 30 countries, contributing to developing rural economies, generating jobs for millions of laborers through the advertisement and consumptions of unique products of craft villages.
With the importance of craft villages and based on the experience drawn from OVOP movements in Japan and other countries, the Hanoi People's Committee approved the OVOP trade promotion program to serve domestic consumption and towards export in the 2012-2015 period, which was called the Hanoi OVOP program.
The program implemented since 2012, was aimed at boosting the export and domestic consumption of handicraft products. This was a meaningful trade promotion program to support craft villages and help businesses serve the Vietnamese consumers and export the products to foreign markets, contributing to the sustainable socioeconomic development of the craft villages.
How did the OVOP Exhibition-Trade fair mean to the OVOP movement and what were the new features of this year’s program compared with previous ones?
Over the past three years, the Hanoi Trade Promotion Center under the local Department of Industry and Trade have implemented many tasks to increase competitiveness for craft village products and the OVOP Exhibition-Trade fair is one of activities to do the job.
Compared with previous years, the 2014 OVOP Exhibition-Trade mainly introduced, showcased and sold typical products of businesses, craft villages and artisans with particular concentration on OVOP products of Hanoi’s craft villages. Here visitors could find sample products designed with the support of foreign experts and potential products for the tourism sector. Especially, Hanoi Department of Industry and Trade has signed a cooperation document with the local Department of Culture, Sports and Tourism to develop craft village tourism. So, in OVOP Vietnam 2014, artisans exhibited and introduced several potential commodities for the development of craft village tourism.
Among craft village products of our country, the traditional rattan and bamboo has played an important position and occupied a considerable share in crafts export revenues of Hanoi and the country in general. Therefore, the organizing board gave a private section to exhibit typical rattans and bamboo products of different localities. In addition, the exhibition showcased unique handicraft products of countries that have succeeded in developing the OVOP brand in the region and the world, such as Indonesia, Laos and Nepal.
The 2014 OVOP Exhibition-Trade is believed to seek output markets boost production for craft villages, can you be clearer on this issue?
The exhibition attracted nearly 600 importers, including big ones with annual revenues up to US$100 million from the UK, Brazil, the US, Japan and Indian markets together with foreign handicraft associations, trade promotion organizations and other assistant units. This was really a big trade opportunity for Vietnamese enterprises and craft villages to introduce and boost export of their products.
To attract such a large number of importers, the department sent invitation letters and introduction documents of the 2014 OVOP Exhibition-Trade to thousands of foreign enterprises. It also paid attention to advertise the local craft products on domestic and foreign media like the Business-to-business (B2B) exchange, Australian and Japanese magazines on gifts and websites of the Australian Gift and Homewares Association.
Vice Chairman of the Hanoi People's Committee Nguyen Ngoc Tuan visits a booth at the One Village One Product Exhibition-Trade fair
The Hanoi Trade Promotion Center created the most favorable conditions in terms of accommodation and traveling for sightseeing and surveying craft villages and trade exchanges of importers during their working visits in Hanoi.
To make the OVOP program more and more developed, what measures will Hanoi Department of Industry and Trade adopt to support the program in the coming time?
As OVOP is a quite new program, there remained many difficulties during the implementation process regarding awareness from participants, advertisements and consumption of products, small scale handicraft production and loose coordinate among enterprises and artisans.
Therefore, to support participating enterprises and craft villages, Hanoi will regularly hold OVOP training programs suitable with actual production activities of each craft village and enterprise and then we will improve traditional products and create new products that are suitable with consumption demand in the modern time and increase the added values of products.
The organization of Vietnam OVOP Exhibition-Trade was a big effort of the Hanoi Department of Industry and Trade to introduce its OVOP products to importers. This was seen as an important trade promotion solution to boost export growth and raise the position of OVOP products of Hanoi and the country in general in the world market.