VIMC adopts new brand identity

15:27 | 30/10/2020 Companies

(VEN) - The Vietnam National Shipping Lines has officially changed its corporate brand identity in alignment with its new trading name – Vietnam Maritime Corporation (VIMC), marking a turning point of the corporation’s development since it became a joint stock company.

The company carried out the equitization after the prime minister issued Decision 751/QD-TTg on approving the equitization plan of the parent company in 2018. On August 13, 2020, the company held the first general meeting of shareholders. Since August 18, 2020, VIMC has officially operated as a joint stock company. This achievement is the result of great efforts by the whole corporation.

Switching to the joint stock company model is an important step in the corporation’s operations, helping increase resources for the parent company to innovate governance, improve service quality and increase competitiveness. In addition, the change has affirmed the successful restructuring of VIMC under the direction of the government.

The corporation has also adopted a new brand identity. The two colors of dark blue and light blue are used on the new logo of VIMC to represent the sea and sky, expressing the characteristics of the corporation’s business lines and industries. The stylized globe icon on the left is used with the purpose of honoring its strong development desire to reach out to the world. The new logo will accompany the corporation on its next journey and act as a locomotive driving the corporation’s subsidiaries.

VIMC - Vietnam Maritime Corporation is the new official trading name of the corporation, which is demonstrated with a neat and delicate text structure, symbolizing its modernity and creativity and bringing a sense of safety and openness to customers. Corresponding to its new trading name and brand identity, the corporation has also launched its official new website at http://vimc.co.

The new brand identity also shows the corporation’s determination to constantly innovate. Switching to the joint stock company model, the corporation has also set new standards in business, contributing to ensuring stable development. Reaffirming the philosophy of exceeding expectations, VIMC will make greater efforts to maintain the leading position in the fields of seaports, shipping and logistics services, and become an enterprise with regional brand name and international competitiveness by 2030, contributing to making Vietnam a strategic destination on the global maritime map.

The corporation always emphasizes five core values: Discipline - Dedication - Creativity - Consensus - Integrity. These values are set to ensure a civilized working environment, tap potential of the entire staff and bring outstanding results to customers, partners and society.

In order to achieve sustainable growth goals, the establishment of closed supply chains will be one of the necessary directions. “We have changed dramatically in recent years and that change has helped VIMC overcome the biggest difficulty in a quarter of a century since our establishment and development. Although we have been doing well, competitors in the market have done even better. Changing the governance model, logo and icon is necessary, but the most important thing is to change the mindset and approach towards customers,” said Le Anh Son, board chairman of VIMC.

In the coming years, VIMC will focus on three main business areas, including seaport operations, shipping and logistics services. The corporation aims to reach shipping volume of over 18 million tonnes, cargo volume at seaports at nearly 139 million tonnes, revenue of VND10.771 trillion, and consolidated profit of over VND1.23 trillion.

Dang Hien