VIETTRADE unveils deal with Amazon Global Selling

10:28 | 17/01/2019 Cooperation

The Vietnam Trade Promotion Agency (VIETTRADE) announced its plans for collaboration with the Amazon Global Selling program at a ceremony held on January 14.

Delegates at the ceremony

At the ceremony, VIETTRADE Director Vu Ba Phu said his agency, under the Ministry of Industry and Trade, has worked to connect with the program since early 2018 to help Vietnamese firms boost export via e-commerce.

The program assists enterprises worldwide to approach Amazon’s global customer network and develop their businesses no matter where they are, with sellers being able to contact over 300 million buyer accounts.

According to their deal, VIETTRADE and Amazon Global Selling have agreed to support Vietnamese businesses, particularly small- and medium-sized enterprises (SMEs), in accessing the global market on Their assistance will also support the development of Vietnamese brands and products, including handicrafts, apparel, leather products, and footwear, among others. The two sides have also planned e-commercial training courses for Vietnamese SMEs.

In 2019, they will organize a series of support programmes to equip SMEs with information on export opportunities, as well as provide skills to begin their business on Amazon’s online retail system and to complete their products and export procedures.

Bernard Tay, who oversees Amazon Global Selling in Southeast Asia, said in September last year, the program launched the Vietnamese version of its official website ( and an associated official Facebook page (

The move aims to facilitate buyers in finding information, guidance and support to start their operations on Amazon, he added.

He said the program will work with VIETTRADE to propel Vietnam’s online exports forward.