Vietnam’s tourism targets Indonesia

11:15 | 18/12/2014 Entertainment

(VEN) - The Vietnam Tourism Marketing Strategy until 2020 identifies Indonesia in particular and ASEAN countries in general as key markets, said Deputy Director of the Vietnam National Administration of Tourism Ha Van Sieu at a Vietnam-Indonesia seminar on tourism cooperation held recently in Hanoi.

Ho Chi Minh City is a wonderful destination for Indonesian visitors to Vietnam

Indonesia had a population of around 245 million people in 2012, with about 61 percent being middle income earners and 17 percent being high income earners. Middle and high income earners expect to travel abroad. Last year, about eight million Indonesians traveled overseas, of whom 88.6 percent went to Asia-Pacific countries.

According Tedjo Iskandar, the representative for the Indonesian famtrip delegation, Indonesian tourists love and are impressed with the beauty of a number of destinations in Vietnam such as Hanoi, Ho Chi Minh City, Ha Long Bay, Ninh Binh, Hue, Da Nang and Hoi An. They often visit Vietnam in the forms of Meetings, Incentives, Conferences and Exhibitions (MICE), culinary tourism and pilgrimage tourism.

Although there are many attractive tourism products which meet tourist needs in both countries, the recent number of Indonesian tourists to Vietnam and Vietnamese visitors to Indonesia is small due to insufficient tourism promotion and inconvenient transportation, according to experts.

As Indonesian tourists like shopping and photography and prefer Indonesia speaking guides, comfortable transportation with wifi and fried dishes. For this reason, in the coming time, Vietnam should pay more attention to investment in developing services, infrastructure, tourism products and training Indonesian speaking guides to attract more Indonesian visitors to Vietnam, said Tedjo Iskandar.

To overcome the shortcomings, Vietnam and Indonesia have applied new policies to attract tourists from the two countries in recent years. For example, Indonesian citizens have been exempted from visa when entering Vietnam from December 4, 2003 and Indonesia has also allowed free entry for Vietnamese citizens from February 1, 2004. This has created favorable conditions to promote tourism in the two countries so far this year. According to statistics from the Vietnam National Administration of Tourism (VNAT), the Vietnamese tourism sector welcomed 5,245 Indonesian tourists this November, bringing the total number of Indonesian visitors to Vietnam in the first 11 months of 2014 to 63,672.

The World Tourism Organization forecast that about nine million Indonesians would travel abroad by 2017. In the context of increased air connectivity between the two countries, direct routes were launched to increase flight frequency. Vietnamese and Indonesian travel businesses should actively exchange visitors, tourism information and products, pay more attention to market and tourism promotion, join together to support tourism events, support each other to find out the market and launch surveys on tourism needs and tastes for further development of appropriate products. All these will help increase the exchange of tourists between Vietnam and Indonesia, according to VNAT Deputy Director Ha Van Sieu.

Director of the Department of International Cooperation under the Vietnam National Administration of Tourism Dinh Ngoc Duc said, “The VNAT will promote a number of activities such as inviting Indonesian famtrip delegations and tour operators to survey and promote the image of Vietnam and vice versa, focusing on training tourism staff to serve for marketing guiding tours and encouraging businesses to open restaurants serving Indonesian cuisine.

By Thanh Tam