10:21 | 09/11/2015 Trade
A product promotion to advertise Vietnam’s Cat Chu mango was organized by the Vietnamese Embassy in Japan and Japanese retail giant Aeon at its mall in the prefecture of Chiba on Saturday.
This is the first consignment of imported Cat Chu mango, a popular variety with yellow skin and sweet soft meat commonly grown in the southern Vietnamese province of Dong Thap, which is being sold in Aeon’s supermarket network.
During the promotion, hundreds of Japanese shoppers showed an interest in the eye-catching color as well as sweet taste of the Vietnamese fruit and decided to purchase in large quantities for use or giving as gifts.
Medium-sized Cat Chu mangoes were sold at JPY389 (US$3.16) per fruit and large-sized ones at JPY598 ($4.86) apiece, tax excluded.
The prices are considered cheaper than those of other mango varieties from Japan and other countries which are currently sold in the Japanese market.