Vietnamese goods wow Chinese consumers at CAEXPO

09:30 | 01/10/2018 Trade

(VEN) - The 15th China-ASEAN Expo (CAEXPO) took place on September 12-15 in Nanning, the capital of Guangxi Zhuang Autonomous Region in southwestern China, providing opportunities to introduce Vietnamese goods to the Chinese market.

vietnamese goods wow chinese consumers at caexpo
Deputy Prime Minister Vuong Dinh Hue (third from the left) attends the inauguration of the Vietnam pavillion at CAEXPO

Coffee with milk

Nguyen Quang Phi Tin, International Market Development Director at Vietnam’s TH Group, said China is a potential market for dairy products, but businesses face fierce competition in this market.

To conquer the Chinese market, in addition to providing clean dairy products, the TH Group has regularly participated in trade promotion events, including CAEXPO. The TH Group is proud of being the first Vietnamese company to export dairy products to China. By maintaining market share during the past two years, the group has doubled or even tripled its annual export turnover to China, Tin said.

Vietnamese products are popular among Chinese customers, with Trung Nguyen coffee being one of the leading brands in the country. Trinh Thanh An, business manager of Trung Nguyen Coffee in Guangxi, said the company’s coffee products have been successfully exported to the Chinese market, yielding revenues of trillions of Vietnamese dong each year.

Initially, Trung Nguyen brought their products to CAEXPO for advertisement. The products attracted the interest of partners who then came to the Vietnamese pavilion at CAEXPO to discuss cooperation. Trung Nguyen has since signed on agents and expanded its distribution system in China. It has also opened an office in Shanghai to boost sales via a range of channels.

Dao Thi Thu Huong, deputy sales manager at Biti’s, said that in 15 years of participation in CAEXPO and 23 years of exports to the Chinese market, the company’s products have made a strong impression on Chinese consumers.

Vu Ba Phu, director general of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, said that during 15 years of participation in CAEXPO, Vietnam has had the highest number of booths among ASEAN countries. China has great demand for agricultural, forestry and fishery products, which are Vietnam’s strengths. Guangxi, where CAEXPO is held, is the gateway to import Vietnam’s agricultural products to China. More than 30 percent of Vietnam’s agricultural, forestry and fishery exports to China pass through Guangxi.

Within the framework of CAEXPO 2018, the 10th China-Vietnam Business Conference was also held, attracting over 200 Vietnamese companies and about 350 Chinese businesses.

vietnamese goods wow chinese consumers at caexpo

Quality, a top priority

CAEXPO is a clear opportunity to promote advertisement. However, to maintain market share and deeply penetrate the market, product quality and innovation are core factors.

Dang Thi Truc Lan Chi, director of the Vinh Tien Co., Ltd., said the company has successfully exported its products to China for many years. To maintain market share in China, the company has focused on improving production technologies and introducing new products. “Being active in diversifying goods and improving product quality, in addition to making the most of opportunities, it enables products to dominate the market,” Chi said.

Vu Ba Phu recommended that Vietnamese businesses continue to improve product quality and promote branding. In particular, Vietnam’s agricultural, forestry and fishery products must meet the standards of food hygiene and safety and traceability.

Being home to 1.4 billion people, China is a potential market for Vietnamese goods. With complementary commodity structure and geographical advantage, total trade turnover between China and Vietnam has been stable since 2004.

More than 150 Vietnamese businesses, with 250 booths displaying and introducing products and services, processed

foodstuffs, furniture, and handicrafts, attended CAEXPO 2018. Many of the Vietnamese businesses have been

awarded the Vietnam Value title, such as Vinacafe, TH True Milk, and Trung Nguyen.

Lan Hanh