Vietnamese goods win trust at supermarkets abroad

08:10 | 10/02/2016 Trade

(VEN) - Vietnamese goods have won consumer trust at home and abroad via large-scale supermarket chains. Retail outlets such as supermarkets will remain a key distribution channel in the coming time. Deputy Minister of Industry and Trade Ho Thi Kim Thoa talked about how to promote Vietnamese goods abroad in an interview with Vietnam Economic News’ Phuong Lan.

Vietnamese goods win trust at supermarkets abroad

Deputy Minister of Industry and Trade Ho Thi Kim Thoa speaks at a campaign

In addition to domestic consumption, Vietnamese goods have built their position in foreign supermarkets. What activities has the Ministry of Industry and Trade deployed?

The Ministry of Industry and Trade has implemented many activities to help Vietnamese goods enter foreign distribution channels.

To successfully implement the Buy Vietnamese Goods campaign and promote exports to the Republic of Korea (RoK), the Industry and Trade Review under the Ministry of Industry and Trade has promoted cooperation with the Lotte Mart Vietnam and relevant units to organize a program connecting trade between the two countries. After two years, the program has achieved remarkable results. The program first ran from July 25 to August 3, 2014 and 101 outstanding items valued at US$250,000 in export turnover were selected to display in supermarket chains in the RoK between November 6 and 12, 2014.

Vietnamese goods have been present in seven large RoK supermarkets that have achieved monthly average revenues of US$8-10 million each through the main items of cashew nuts, frozen shrimp, dried fish, rice noodles, coffee, rubber gloves, cookware, blankets and pillows. After the first exhibition in Lotte Mart in November 2014, they imported Vietnamese goods valued at around US$1 million in July 2015.

The program was held for a second time between June 24 and 28, 2015, attracting the interests of nearly 250 people including representatives from the Consulate General of the RoK, the Korean Chamber of Commerce and Industry (Kocham), the Korea Trade and Investment Promotion Agency (Kotra) in Ho Chi Minh City and Ho Chi Minh City Department of Industry and Trade and enterprises. Addressing the program, RoK importers selected 22 standard businesses and signed contracts to display Vietnamese goods in the RoK between October 29 and November 3, 2015.

The Ministry of Industry and Trade also cooperated with the RoK’s largest retailer Emart to exhibit Vietnamese goods such as garments and textiles, sportswear, footwear, fresh fruits, seafood, rice and coffee in the RoK on June 9-11, 2015.

The Vietnamese Goods Week in France was launched in the Casino Saint Didier supermarket in Paris on September 22, 2014 by the Ministry of Industry and Trade in cooperation with the Casino Group, aiming at promoting exports to the European market with the main items including fruits, frozen fish and shrimp and rice noodles. The next event is expected to be organized in Paris in June 2016.

The Ministry of Industry and Trade organized the Vietnamese Goods Week in Germany in Metro supermarket chain between May 31 and June 7, 2012. The Ministry of Industry and Trade and Metro Cash & Carry also launched the Vietnamese Goods Days in Germany in late June 2014, helping Vietnamese goods enter this market.

Vietnamese goods have increased their presence in foreign markets

What solutions will the Ministry of Industry and Trade implement to promote Vietnamese goods abroad?


The Ministry of Industry and Trade will chair and cooperate with agencies and units to effectively deploy the project on helping Vietnamese businesses directly participate in foreign distribution systems following Prime Ministerial Decision 1513/QD-TTg dated September 3, 2015. According to the project, Vietnamese goods will be directly exported to large distribution systems in the EU, North America, Southeast Asia, Northeast Asia and countries which signed free trade agreements with Vietnam.

What should businesses do to make the most of opportunities?

Vietnamese businesses should actively understand the contents of integration and market-liberalization commitments in their fields to make the most of opportunities, while limiting negative impacts and reducing competitive pressures. In addition, developing plans and strategies for trade and production activities is needed. The quality of human resources and technology will play a key role, ensuring the success of each business in the integration process.