Vietnamese goods shine at SAITEX 2016

17:16 | 18/07/2016 Trade

(VEN) - Vietnamese goods were highly appreciated by visitors to the 23rd South African International Trade Exhibition (SAITEX 2016), offering the promise of greater opportunities to increase exports to this market.

Vietnamese goods shine at SAITEX 2016

Steven McQueen (middle), a representative from the African National Congress’ Economic Committee, visits Vietnamese booths at SAITEX 2016

SAITEX is the largest annual international trade event in South Africa. SAITEX 2016 took place from June 19-21 in Johannesburg with the participation of nearly 700 businesses from more than 30 African, European, and Asian countries, and attracted about 20,000 visitors.

With the support of the Hanoi People’s Committee and the Commercial Section of the Vietnamese Embassy in South Africa, Vietnamese booths were opened at the exhibition presenting the products of 10 businesses from Hanoi and some other localities, including textiles and garments, food, household utensils, furniture, and construction materials.

The Vietnamese booths welcomed more than 1,000 visitors on the first day of the exhibition, including senior officials from the Economic Committee of the African National Congress (ANC), the Indonesian and Pakistani Ambassadors to South Africa, and representatives from diplomatic missions and trade offices of African and Asian countries. Local importers and visitors to Vietnamese booths proved keen to seek information about the products of businesses such as the Dong Xuan Knitting Sole Member Limited Liability Company, Thach Ban Group Joint Stock Company, Delta Food Joint Stock Company, FC General Import, Export and Trading Company Limited, LBB Vietnam Foodstuff Joint Stock Company, and Moon Furniture Joint Stock Company.

Vietnamese products such as electrical appliances, silk, ceramic sanitary equipment, Viet Xua Company’s confectionery and beverages, and especially drip bag coffee made by the Truong Son Cooperative, received positive feedback from visitors.

Polish Vietnamese Tao Ngoc Tu’s Tan Viet Investment Group presented Vietnamese processed food brands such as Vifon and Tao-tao, which attracted great attention from local customers. Following its successful operations in Poland, Germany, and Cuba, Tan Viet intends to expand its distribution network into South Africa and other countries in the region.

Representing the Vietnamese delegation to SAITEX 2016, Hanoi Industry and Trade Department Deputy Director Tran Thi Phuong Lan said Hanoi had created favorable conditions for businesses to participate in trade promotion events, especially those aiming to promote exports to new markets such as African countries, to help them seek importers.

At SAITEX 2016, the products of Hanoi’s companies attracted great attention of businesses from South Africa and other African countries. This promised good opportunities for Hanoi to boost the export of key products such as textiles and garments, handicrafts, processed food and foodstuff, construction materials, and household utensils.

Vietnamese Ambassador to South Africa Le Huy Hoang:

Trade between Vietnam and South Africa reached US$1.2 billion in 2015, which doesn’t meet the potential of economic and trade cooperation between the two countries.


Nguyen Hanh