Vietnamese goods seek shelf space on Amazon, Alibaba

11:22 | 26/01/2019 Trade

(VEN) - Vietnam is striving to achieve its target of reaching e-commerce revenues of US$10 billion by 2020 and to offer Vietnamese goods on major global exchanges such as Amazon, Dang Hoang Hai, Director of the Ministry of Industry and Trade’s Vietnam E-Commerce and Digital Economy Agency, tells Vietnam Economic News’ Quynh Nga and Lan Anh.

vietnamese goods seek shelf space on amazon alibaba
Dang Hoang Hai, Director of the Ministry of Industry and Trade’s Vietnam E-Commerce and Digital Economy Agency

The annual Online Friday in 2018 is said to have been the most successful event of its kind over the past five years. What was the key to its success?

2018 is a very successful year, and innovations yielded success. A long-term sales promotion program was held on the first Friday of each month in 2018, which was designed to facilitate the annual yearend Online Friday. The Online Friday 2018, starting on December 7, 2018, lasted for one week, encouraging consumers to join and acknowledge benefits of e-commerce. All of goods for Online Friday 2018 were controlled in terms of quality and origin.

What are your assessments of e-commerce development in Vietnam?

E-commerce is developing well and quite impressively in Vietnam. The statistics show that e-commerce value has grown 25-26 percent annually. However, e-commerce accounts for only three percent plus of the trade value in Vietnam, while the rate is 38 percent in China and higher in the US and Japan.

E-commerce is expected to reach US$10 billion by 2020, representing five percent of the total trade value in Vietnam by the same year. Clearly, the e-commerce gap between Vietnam and some foreign countries remains large, and events like Online Friday and the government's e-commerce development programs are important to promote e-commerce development in the country.

vietnamese goods seek shelf space on amazon alibaba

The government approved a national program for e-commerce development from 2014-2020. How important is this program?

The program is expected to have a great impact on e-commerce development in not only big cities but also in almost 50 provinces nationwide. The program includes the construction of e-commerce exchanges in provinces and other activities. We will build a national axis to connect all these exchanges. We are working to bring Vietnamese goods to world-leading exchanges such as Amazon and Alibaba.

Quynh Nga & Lan Anh