Vietnamese goods increase presence on foreign shelves

12:20 | 30/04/2019 Trade

(VEN) - More and more Vietnamese goods are available on foreign supermarket shelves since the Ministry of Industry and Trade has launched a project to help Vietnamese businesses access foreign distribution systems.

vietnamese goods increase presence on foreign shelves

Through the project to help Vietnamese businesses join foreign distribution systems by 2020, two major foreign retailers - Thailand’s Big C and Japan’s Aeon - have committed with the Ministry of Industry and Trade to boost consumption and exports of made-in-Vietnam goods. Big C annually exports US$46 million worth of goods from Vietnam and is pushing to expand this figure even more, in light of the demand for a variety of Vietnamese goods from handicrafts, garments and textiles, to farm produce.

MM Mega Market (formerly Metro) has established four centers in Vietnam to buy farm produce and is currently promoting exports to Thailand of indigenous products such as dragon fruit and sweet potatoes. They are striving to export 10 containers per week, compared with two to three containers currently.

Japan’s leading retailer Aeon also plans to increase the presence of Vietnamese goods in its shopping malls around the globe, taking Vietnam’s export turnover through AEON to US$500 million by 2020 and US$1 billion by 2025.

Another initiative, in cooperation with Singapore’s NTUC FairPrice Cooperative (FairPrice), has allowed the direct export of goods from Vietnam’s leading supermarket operator Saigon Union of Trading Cooperatives (Saigon Co.op) to its supermarket chain in Singapore. The agreement also provides Saigon Co.Op with support for human resource training.

In addition to promoting consumption of Vietnamese goods in the domestic market via the Buy Vietnamese Goods campaign, says Le Viet Nga, deputy director of the Domestic Market Department under the Ministry of Industry and Trade, Vietnam’s increasing integration into the world economy is an opportunity for Vietnamese retailers to expand their distribution abroad.

More than four million Vietnamese living, working and studying abroad create growing demand for Vietnamese goods, further facilitating their entry into foreign markets. One other channel that has proven effective in this regard are Vietnamese supermarkets abroad, some of which have their own brands and seek cooperation with Vietnamese retail channels, offering exporters an opportunity to expand their distribution.

Through foreign distribution systems, businesses have not only exported Vietnamese goods to foreign markets, but also gained more economic benefits. In the coming time, the Ministry of Industry and Trade will continue to seek to help Vietnamese businesses develop new export channels to directly take their products to consumers in foreign countries.

Lan Phuong