09:39 | 31/12/2015 Trade
(VEN) - Made-in-Vietnam goods have been available in foreign distribution networks over the past five years, indicating increased consumer trust.
Vietnamese goods have attracted the attention of RoK consumers
The Ministry of Industry and Trade’s Domestic Market Department said that Vietnamese goods have increasingly attracted the interest of the Republic of Korea (RoK) consumers. Around 200 kinds of Vietnamese goods are available in 114 Lotte supermarkets with popular products including bananas, mangos, dragon fruit, Trung Nguyen coffee, Yen Nhung cashew nuts, 333 beer, dried fruits and Kinh Do confectionery.
The Ministry of Industry and Trade’s statistics show that thanks to exhibitions and fairs organized by foreign distributors in France and Germany, Vietnamese goods have gradually won consumer trust.
France’s Casino Group annually imports more than 1,100 containers of Vietnamese goods to distribute in their chain of supermarkets for 25 partners in 20 nations with 57 percent in food, 36 percent in garments and textiles and 7 percent in groceries.
Thanks to cooperation with NTUC FairPrice, Saigon Co.op has introduced more than 50 Vietnamese items such as frozen fish fillets, sapodillas, mangos and Xiem coconuts to Singaporean consumers. The company has exported 70 containers with 1,200 kinds of goods to this market this year.
Saigon Co.op and Satra signed an agreement to exchange Vietnamese goods between their distribution chains with Magnit, the largest food retailer in Russia. In addition, Russia’s Incentra signed cooperation agreement with businesses to organize 600 booths and distribute Vietnamese goods at the Hanoi-Moscow Trade Center in November and December.