Vietnamese goods conquer the Thai market

10:05 | 14/06/2019 Trade

(VEN) - Vietnamese exporters have taken the initiative in learning about market demand and food hygiene and safety standards in Thailand as they seek appropriate strategies to enter this market and expand sales there.

vietnamese goods conquer the thai market
Vietnamese products in Thailand

In an attempt to assist Vietnamese enterprises to get their foot in the door and expand market share in Thailand, the Vietnamese trade office in Bangkok has helped exporters obtain information about trade promotion events in Thailand and its demand for Vietnamese goods. The trade office has also provided information about the price and production of rice to help Vietnamese producers and exporters deal with Thai competitors.

Speaking at a May 7 seminar in Ho Chi Minh City, Nguyen Tuan, Deputy Director of the Investment and Trade Promotion Center of Ho Chi Minh City (ITPC) said ITPC is implementing programs for enterprises to share market approach experiences in order to increase Vietnamese goods’ presence in modern retail systems in Thailand and the rest of the world.

Thailand and Vietnam have a similar consumer culture, which is an advantage for Vietnamese enterprises seeking to boost exports to Thailand.

According to Nich Reitmeier, Executive Vice President Foothalls, International Food & Alcohol Buying at Central Group Thailand, although competition in Thailand is relatively tough, this market offers opportunities for Vietnamese goods.

In Vietnam, Central Group has about 40,000 suppliers, with over 90 percent being Vietnamese goods. Despite this, only 50 made-in-Vietnam goods are sold in Central Group’s supermarkets in Thailand, mainly coffee and dried fruit.

Vietnamese products, he said, especially farm produce, are of good quality and taste, but lack brand names and are not sufficiently known to Thai consumers. Product design has not met the demand and preference of Thai people, he added.

According to Pham Nguyen, a Vietnamese confectionery manufacturer in Thailand, identifying a market segment is very important, and providing goods with reasonable prices and a stable quality is important for enterprises to carve a niche in Thailand.

Tran Thi Xuan Quyen, senior manager for development of hypermarket customers of Unilever Vietnam said Unilever has to meet many strict laws and different regulations of distributors to succeed in Thailand.

According to the General Department of Vietnam Customs, in the first three months of 2019, Vietnamese enterprises

exported goods, including fresh fruits, worth US$1.38 billion to Thailand.

Thanh Thanh