Vietnamese goods conquer supermarkets after decade-long campaign

10:18 | 24/01/2019 Trade

(VEN) - The Buy Vietnamese Goods campaign has yielded positive results after 10 years of implementation. Deputy Minister of Industry and Trade Do Thang Hai emphasized the target of Vietnamese goods conquering Vietnamese people among the campaign goals in the coming time.

vietnamese goods conquer supermarkets after decade long campaign

Vietnamese goods dominate

Consumers are increasingly interested in safe products of natural origin. Grasping the trend, many businesses have paid attention to the domestic market. Nguyen Thi Dong, general director of the Hoa Lan Joint Stock Company, said the company is particularly interested in domestic sales. Together with traditional methods, the company has promoted sales on social networking sites. As a result, its market share in the domestic market has increased. “With the support of the

Buy Vietnamese Goods campaign, the company has been able to participate in trade promotion activities to introduce products to consumers. The company’s products have become increasingly popular with consumers,” Nguyen Thi Dong said.

From the point of view of the leading distribution and retail group in Vietnam, Pham Dinh Doan, deputy general director of the Phu Thai Group, said modern distribution channels of domestic and foreign businesses have been supporting the consumption of Vietnamese goods.

According to Pham Dinh Doan, as many as 90 percent of the goods on Vietnam’s supermarket shelves are made at home, due to their improved quality and low transportation costs, as well as promotions such as the Buy Vietnamese Goods campaign.

Deputy Minister of Industry and Trade Do Thang Hai said the campaign’s steering committee has conducted many inspections in major cities throughout the country and found that the percentage of Vietnamese goods in supermarkets is as high as 90 percent.

Product quality is key

However, along with the advantages of Vietnam’s free trade agreements for domestic producers and exporters, they have also enabled foreign-made goods to enter the Vietnamese market, presenting domestic manufacturers with added challenges in attracting local consumers.

Pham Dinh Doan said distributors often give priority to local goods due to their innate advantages in terms of geographical distance, costs, and consumer culture. However, unless these advantages are maximized, foreign-made goods will penetrate the market and the percentage of Vietnamese goods in supermarket chains will drop. Therefore, domestic businesses need to promote investment in technologies and modern production lines to manufacture high-quality products in order to compete with foreign-made goods.

The Ministry of Industry and Trade plans to strengthen implementation of solutions to this challenge, such as guiding small and medium-sized enterprises in how to participate in distribution chains, prioritizing Vietnamese business participation in national and local trade promotion programs, and spending industry promotion budgets to support manufacturers and craft villages.

Deputy Minister of Industry and Trade Do Thang Hai pointed to Japan and the Republic of Korea, where encouragement of consumers to use domestically produced goods have contributed to creating world famous brands, such as Toyota and Samsung. “In the coming time, businesses need to manufacture high-quality products to win consumer trust. The state will focus on supporting businesses by intensifying the fight against counterfeit goods and building favorable mechanisms and policies for businesses. The core of the Buy Vietnamese Goods campaign in the coming time is product quality,” the deputy minister said.

The percentage of Vietnamese goods on the shelves in the supermarket chains now accounts for more than 90

percent, reflecting the successful implementation of the Buy Vietnamese Goods campaign launched a decade ago.

Phuong Lan