Vietnamese goods conquer supermarket shelves

09:26 | 07/06/2018 Trade

(VEN) - The presence of Vietnamese goods in both foreign-invested and Vietnamese supermarkets has increased, and these points of sales have become stable distribution channels for domestically produced goods.

vietnamese goods conquer supermarket shelves
Vietnamese goods account for 90 percent of all goods in Co.opmart supermarkets

The Saigon Co.op, a leading wholly Vietnamese retailer, launched its first Co.opmart supermarket in 1996 and now has almost 100 shops throughout Vietnam. Co.opmart only distributes products of known origin, offers competitive prices and good quality and is a reliable destination for millions of shoppers. Co.opmart supermarkets sell nine key essential goods, including sugar, milk, rice, eggs, cooking oil and fish sauce, among others, contributing to maintaining domestic market stability and ensuring social security.

Apart from Co.opmart, Saigon Co.op has launched other types of marts – convenience stores and bigger supermarkets – including Co.op Food and Co.opExtra to better satisfy different consumer needs. In 1997, Saigon Co.op was the first corporation in Vietnam to work with the media to implement the Consumer and High Quality Vietnamese Goods Program. In 2009, when the Politburo launched the Buy Vietnamese Goods campaign, Saigon Co.op upgraded and renamed its Consumer and High Quality Vietnamese Goods Program the Pride of Vietnamese Goods Program. Ninety percent of goods sold in Co.opmart supermarkets are Vietnamese products. Along with maintaining this high presence of Vietnamese goods, Co.opmart supermarkets are implementing many programs to bring Vietnamese goods to rural and remote areas and industrial zones.

The Hanoi Trade Corporation (Hapro) is known for distributing special products of different localities. Since April, Hapro has been distributing high quality rice products grown in the southwestern province of Dong Thap through 30 its Hapromart and Haprofood supermarkets and convenience stores in Hanoi and northern provinces. Almost 90 percent of all goods in Hapro facilities are domestic products.

Vietnamese enterprises attribute the increasing presence of Vietnamese goods on supermarket shelves and customer trust to improved quality, design and competitiveness. Apart from farm produce and food products, other domestically manufactured products including garments and electronics have also attracted consumers.

Located throughout the country, Vietnamese supermarkets have become one of the first choices of both consumers

and goods producers in Vietnam.

Bao Ngoc