Vietnamese goods affirm position in domestic market

13:30 | 07/04/2018 Economy- Society

(VEN) - In recognition of business efforts to improve trade and production in order to dominate the domestic market, almost 100 local firms were honored on March 17 for their successful contribution to the Buy Vietnamese Goods campaign. Top officials explain the significance of the awards.

Minister of Industry and Trade Tran Tuan Anh:

Enhancing the position of Vietnamese goods

vietnamese goods affirm position in domestic market

The Ministry of Industry and Trade will continue to coordinate closely with the Vietnam Fatherland Front Central Committee to implement all tasks of the Buy Vietnamese Goods campaign.

Major activities include disseminating information about Vietnamese goods to encourage consumers to buy Vietnamese goods; creating a fair and healthy environment to mobilize all economic sectors for the campaign; and strengthening applications of science and technology to improve the quality of Vietnamese goods.

The Ministry of Industry and Trade will also devise policies for the strong development of the domestic market, increase the quality and competitiveness of Vietnamese products, build Vietnamese brands given the country’s increasingly deep and wide integration, and intensify state management. It will also work to protect consumer interests, use trade defense instruments to protect Vietnamese goods in the domestic market, and prevent production of counterfeit and poor-quality goods.

President of the Vietnam Fatherland Front Central Committee Tran Thanh Man: Opportunities for Vietnamese goods

vietnamese goods affirm position in domestic market

Business and consumers welcome the Buy Vietnamese Goods campaign. According to findings of a survey carried out by the Institute for Public Opinion Research, 92 percent of consumers are aware of the campaign, while 63 percent buy Vietnamese goods as a top priority and 54 percent advise their relatives and friends to use local goods.

These findings prove that Vietnamese consumers prefer the local commodities sold in 9,000 subsidized stores, providing an opportunity for Vietnamese goods to thrive and for Vietnamese business to prove their products’ value. In the first awards ceremony in 2014, 100 firms were chosen for the honor. For this time, 96 businesses were selected to receive the award, of which 10 were honored as the owners of excellent Vietnamese brands, 10 others were honored as top Vietnamese service brands, and 76 enterprises won the title of outstanding Vietnamese brands. It was deemed that these companies had made greater efforts to win consumer trust. Given the fourth industrial revolution, businesses need to promote innovation and strengthen applications of science and technology to improve the quality and competitiveness of their products.

Truong Tien Dung, general director of the Sai Gon Aquatic Products Trading Joint Stock Company (APT): Ensuring product quality, enhancing prestige

vietnamese goods affirm position in domestic market

The Buy Vietnamese Goods campaign has created favorable conditions for domestic businesses to access consumers and expand the domestic market.

However, businesses must also ensure product quality and create prestige by promoting investment in production and further improving customer services. The APT has been focusing on high added value and nutritious products for many years. The company is also driving towards the domestic market instead of exporting 80 percent of its products to foreign markets as in previous years.

Nguyen Thanh Loan, general director of the Dai Thien Loc Corporation:

Strengthening dissemination to consumers

vietnamese goods affirm position in domestic market

The award is very respectable because it has encouraged Vietnamese consumers to use local products.

Some people still prefer imported goods although Vietnamese products are very good. For instance, the Dai Thien Loc Corporation applies Japanese standards in production, so product quality is not inferior to any product imported from China and Indonesia. However, imported goods are attractive and consumers still prefer some o f those to Vietnamese ones. Therefore, the authorities need to strengthen information dissemination to consumers in order to change their perceptions.

In addition, state management agencies can coordinate with businesses to organize workshops, which analyze technical issues in production and quality standards to help consumers find out more about products.

Quynh Nga & Viet Nga