Vietnamese firms to reach out to over 300 million customers on Amazon

09:50 | 27/03/2019 Trade

(VEN) - The Ministry of Industry and Trade is selecting small- and medium-sized enterprises to participate in programs designed to facilitate their entry into one of the world’s leading markets - Amazon. The training will provide consultancy, support packaging design and help improve product quality.

vietnamese firms to reach out to over 300 million customers on amazon
Deputy Minister of Industry and Trade Do Thang Hai (middle) witnesses the announcement of the cooperation initiative between the Vietnam Trade Promotion Agency and Amazon Global Selling

The Vietnam Trade Promotion Agency under the Ministry of Industry and Trade and Amazon Global Selling held a launch event in mid-January to introduce their project. “Vietnam has more than 700,000 businesses, 98 percent of which are small- and medium-sized enterprises (SMEs). Therefore, in addition to traditional trade promotion initiatives, developing e-commerce is critical,” said Vu Ba Phu, director of the Vietnam Trade Promotion Agency.

In addition to traditional trade promotion methods, such as attending fairs and exhibitions, taking delegations to foreign countries and inviting delegations from abroad to Vietnam, the Ministry of Industry and Trade is aiming at new forms of trade promotion, Phu explained. Cooperation with Amazon Global Selling to help Vietnamese businesses boost exports via the e-commerce channel is an important initiative, which can help them reach out to more than 300 million customers, he added.

Phu said the agency would provide information of interest to customers about the Amazon environment, and would help firms redesign product packaging and labels to suit different market areas.

Bernard Tay, head of Amazon Global Selling Asia Pacific, said the US e-commerce giant was interested in the Vietnam market due to its manufacturing capacity as well as the thriving startup ecosystem.

To participate in this online sales channel, businesses must aspire to participate in the world market, be knowledgeable about it, and understand foreign languages and international business practices, Phu said. Their products must also meet quality requirements for the international market.

Le Thanh Tung, in charge of product research and development of the BKAV Joint Stock Company, said that those seeking to take part in online sales need to find the categories and specific markets most suitable for their products. E-commerce in Vietnam is developing fast, and government policies have caught up with the trend. Cooperation between the Ministry of Industry and Trade and Amazon would support Vietnamese businesses, especially small- and medium-sized enterprises, in accessing global markets through Amazon, Tung said.

Amazon Global Selling has launched a website in Vietnamese to connect with individuals and businesses who want

to sell their products on its network via services.amazon.vn.

Viet Nga