10:00 | 08/02/2021 Culture & Tourism
(VEN) - Vietnamese fashion has made a mark on the international market in recent years, contributing to development of the country’s fashion industry.
World-famous Vietnamese designers
In recent years, international celebrities have chosen Vietnamese brands to parade on red carpets and appear at major entertainment events, bringing the Vietnamese fashion industry to international recognition and spotlighting Vietnamese talents.
As one of the leading designers in Vietnam, Le Cong Tri’s designs are favored not only by Vietnamese stars but also by top Hollywood stars. In 2019, Cong Tri successfully launched two collections - Cuoc dao choi cua nhung vi sao (The walk of the stars) and Di nhat hat suong roi nghieng (To catch a falling dewdrop) at New York Fashion Week (NYFW). His creations are favored by top international celebrities such as R&B star Beyoncé, Camila Cabello, Cobie Smulders and Gabrielle Union. Former US First Lady Michelle Obama is also a fan of Cong Tri’s designs.
Graduated from the Academy of Arts University in California and the Academy of Arts University in San Francisco, Vietnamese-American fashion designer Phuong My quickly developed her career, working with many major fashion brands. She launched her spring-summer 2020 collection with creations exclusively manufactured at two high-end factories in Italy. My’s designs were also featured at leading fashion events including New York Fashion Week 2019, Vancouver Fashion Week 2018, Dubai Fashion Week 2017. Phuong My Bridal was nominated for the Best Emerging Bridal Fashion Brand presented by the UK-based 2019 BrideLux Industry Awards.
In 2020, Vietnamese designer Tran Hung became a member of the British Fashion Council and launched his latest collection at the London Fashion Week to showcase his spring-summer 2021 collection. His latest designs were uploaded to the website www.londonfashionweek.co.uk. Tran Hung’s new collection follows the trend of sustainable fashion, using recycled and environmentally friendly fabrics.
Many Vietnamese designers have focused in recent years on expanding overseas markets, among them Adrian Anh Tuan, Kelly Bui, Hoang Hai and Thuy Nguyen. Many Vietnamese designer collections have featured prominently on the covers of leading fashion magazines.
According to Le Thi Quynh Trang, President of the Council of ASEAN Fashion Designers (CAFD), the Vietnamese fashion industry has made great strides, with many Vietnamese designers’ collections branded in the international arena. CAFD is the first fashion council established by the ASEAN Secretariat to assist designers in brand and business development.
The future of Vietnam’s fashion industry
Chair of the Vietnam Textile and Apparel Association (VITAS) Vu Duc Giang said the textile and garment industry will have 30 brands exported to the world market by 2030, and an annual export turnover of US$100 billion.
Vietnam’s fashion industry is also changing to keep pace with industrialization and modernization. With the Covid-19 pandemic restricting shop and mall visits, the application of technology in the industry has become more important than ever, with online shopping providing many advantages in terms of product reviews, price comparisons and ease of purchase.
According to Nguyen Thuy Nu, CEO of the online fashion store Danangsale, thanks to the application of technology and the creation of an online store, sales have remained stable, helping the company overcome difficulties in the context of the pandemic.