09:53 | 19/11/2015 Trade
Vietnamese enterprises participated in a coffee fair in Seoul to seek business opportunities and partners in the global market, the trade office of Viet Nam in South Korea said.
About 360 enterprises from 35 countries and territories showcased their products at 2,000 pavilions at the fair, for the benefit of about 100,000 visitors — VNA/VNS Photo Vu Toan/Pham Duy
The office said the 15th international coffee fair, entitled Cafe Show 2015, in Seoul, South Korea, had advertising and trade promotion programmes, seminars and cultural exchanges. The fair ended on November 15.
About 360 enterprises from 35 countries and territories showcased their products at 2,000 pavilions at the fair, for the benefit of about 100,000 visitors.
The Viet Nam Trade Office and local coffee enterprises participated in the fair to introduce Viet Nam's coffee industry to visitors, and to seek opportunities for co-operation, investment, production and distribution between Vietnamese enterprises and South Korean enterprises as well as firms from other countries, the Vietnam News Agency reported.
Viet Nam was the largest supplier of coffee to South Korea, with a total export volume of 32,000 tonnes, worth $70 million, in 2014, the trade office said. However, the South Korean people do not know much about Vietnamese coffee brands because a majority of Vietnamese coffee is used for making coffee products in South Korea.
Therefore, Vietnamese coffee enterprises took part in the coffee fair this year to showcase key products and brands to foreign customers, including South Koreans.
To enter the South Korean market, local coffee companies needed a national policy on advertising Vietnamese coffee and that they should co-operate among themselves to build a brand for Vietnamese coffee products./.