Vietnamese appetite grows for online food delivery

10:02 | 17/07/2019 Society

(VEN) - Vietnam is witnessing a boom in the online food delivery market, benefiting customers, eateries, delivery drivers and payment services.

vietnamese appetite grows for online food delivery

The Vietnamese market research firm GCOMM found that 99 percent of surveyed consumers use online food ordering services at least two to three times per month, while 39 percent use the service two to three times a week.

Being aware of the huge market potential and customer tastes and preferences, food delivery brands have tried to better the customer experience. A survey by Kantar TNS in April 2019 found that GrabFood was the most often used food delivery service in Vietnam, as cited by 81 percent of respondents, followed by Now and GoFood. Vietnam’s online food delivery market is becoming increasingly robust with the latest entrance of the Republic of Korea’s food-delivery unicorn Woowa Brothers. The startup announced the launch of Baemin in Ho Chi Minh City following the acquisition of local food delivery firm Vietnammm in February 2019.

Thanks to the appearance of various food delivery applications, food calling has become easier, while changing consumer habits.

Hoang Thu Loan, a surveyed consumer, said food delivery services have made it convenient for people to order their favorite meals from local eateries, especially given many attractive promotional programs.

Since the official launch of GrabFood, GrabBike driver-partners have seen a 23-percent increase in income, while GrabFood merchant-partners have earned up to 300 percent more in incremental revenue within two to three months of joining the platform.

Nguyen Trong Linh, a motorbike taxi driver, said he earns an additional VND150,000-300,000 each day from delivering food and parcels.

The owner of Thai Bibo dessert shop at Pham Tuan Tai Street in Hanoi’s Cau Giay District said the shop launched online food delivery services and has seen an increase in sales and the number of customers.

Payment units also enjoy benefits thanks to a boom in the online food delivery market, although the percentage of profits earned on each customer is quite small.

The food delivery market in Vietnam is expected to top US$38 million by 2020.

Thu Phuong