Vietnamese 9x initiative fuses tradition with modernity

14:43 | 06/09/2018 Culture & Art

(VEN) - Wishing to contribute to the preservation, restoration and promotion of Vietnamese traditional cultural products both domestically and abroad, a team of young people from the so-called “9x generation” has established the Y Van Hien Joint Stock Company. “9X” refers to Vietnamese born in the late 1980s and throughout the 90s, when Vietnam began opening itself up to the outside world.

vietnamese 9x initiative fuses tradition with modernity

At a recent ceremony held at the Hanoi Old Quarter Culture Exchange Center to launch the company, Nguyen Duc Loc, director of the company, said Y Van Hien would concentrate on making traditional products, such as ao ngu than (five-paneled aristocratic gown), ao giao linh (cross-collared robe), shoes, wooden clogs, fans and folding pillows. The company makes these products not only for sale but also uses them to revive traditional rites, contributing to the conservation and spread of the quintessence of Vietnamese culture.

Y Van Hien has a team of young researchers working with experienced scholars and researchers to conduct intensive studies on culture and history. The company sends its designers to traditional craft villages, such as Van Phuc, La Khe, Ma Chau, Lanh My A and Vac, to seek production materials. Y Van Hien also cooperates with artisans, such as Princess Tri Hue, a great-granddaughter of King Minh Mang, in the city of Hue to restore and teach the traditional craft of making folding pillows to young generations.

Y Van Hien’s Director, Nguyen Duc Loc, a young person from the 9x generation, has been nurturing a passion for conservation of national culture, especially traditional costumes, since he was at school. As a young adult, on business trips to different parts of the country, Loc met many reputable artisans, researchers and scholars and acquired valuable knowledge.

In May 2018, surprising friends and relatives, he established the Y Van Hien Joint Stock Company with the wish to restore traditional Vietnamese culture, costumes, rites and household utensils. The company also works to revive imperial, folk customs and rites, supply traditional cultural products and provide consultancy in the field of culture.

Historical researcher Tran Quang Duc, author of a book introducing imperial costumes and clothes worn by common people from the Ly Dynasty to the Nguyen Dynasty (1009-1945), said Y Van Hien’s products were faithful reproductions. Researcher Tran Quang Duc strongly believes Nguyen Duc Loc and his company will contribute enhancing and promoting and value of Vietnamese traditional culture.

Sharing an interest in traditional costumes, fine art researcher Nguyen Manh Duc said society very much needs people willing to learn about and revive traditional culture in modern life.

Following the launch ceremony, Nguyen Duc Loc and his colleagues are working hard to create products for traditional festivals and revive imperial rites, while at the same time working with tourism companies to take foreign visitors to traditional art shows. Y Van Hien is also implementing necessary procedures related to copyright registration to protect and firmly position its products in the market.

Y Van Hien Joint Stock Company Director Nguyen Duc Loc:

Y Van Hien will tell stories about Vietnamese traditional culture through each of its products.

Hoa Quynh