Vietnam targets growth in Swiss tourism

09:54 | 22/06/2017 Culture & Tourism

(VEN) - A Swiss delegation of travel agents and service providers recently visited Vietnam to survey the country’s tourist offerings and meet their Vietnamese counterparts.

A Swiss business delegation surveys Vietnam’s tourist offerings

Swiss businesses visited Vietnam’s outstanding places, including Ha Long Bay in Quang Ninh Province, Trang An in Ninh Binh Province, Sa Pa in Lao Cai Province, Ha Giang Province, Hoi An in Quang Nam Province, the ancient capital of Hue, Quy Nhon Province, Nha Trang City in Khanh Hoa Province, Ho Chi Minh City, and the Mekong Delta.

The visit provided an opportunity for Vietnamese travel businesses to increase cooperation with their Swiss counterparts and exploit the Swiss market.

Statistics of the Vietnam National Administration of Tourism (VNAT) show that in recent years, Switzerland has become an important potential European tourism partner of Vietnam. Vietnam welcomed more than 31,000 Swiss tourists in 2016 and 13,000 in the first four months of 2017. The number of Swiss visitors has grown 70-80 percent annually.

VNAT is working with big corporations, airlines and service providers to promote the exchange of guests, attract more tourists from Switzerland and Europe to Vietnam.

Dinh Ngoc Duc, director of VNAT’s Market Department, said Europe is an important tourism market for Vietnam. European visitors often have long stays and spend a lot.

Duc said that Vietnam has beaches, mountains, ancient cultures, quality accommodations and interesting homestay services that can satisfy Swiss visitors’ demands. However, problems in Swiss visitor attraction include limited tourist information, lack of direct flights between Vietnam and Switzerland, and the fact that Swiss guests still need a visa to enter Vietnam.

According to Duc, VNAT will kick off a tourism promotion program in Switzerland, creating conditions for tourism businesses from the two countries to work with each other. He suggested direct air connections be launched to ease Vietnamese and Swiss travel businesses’ cooperation. Vietnam is expected to welcome more Swiss business delegations to survey the Vietnamese market.

Vietnam plans to welcome 11.5 million foreign visitors in 2017, up 1.5 million from 2016. Promoting Swiss tourism is expected

to contribute to the target’s achievement.

Hoa Quynh