Vietnam promotes tourism in Chinese cities

14:02 | 18/04/2018 Society

The Vietnam National Administration of Tourism (VNAT) is organizing the Vietnam Tourism Road Show 2018 in the four Chinese cities of Jinan, Hangzhou, Wuhan and Beijing from April 12-22.

Vietnam serves over 1.35 million Chinese tourists in the first quarter of this year

The event is part of a national tourism promotion program held by the VNAT this year.

In the Chinese cities, the agency introduces Vietnam’s tourism potential, products and development policies, with the focus on sea tourism.

It also plans to organize meetings between Vietnamese and Chinese travel agencies to intensify cooperation opportunities and increase the number of Chinese visitors to Vietnam and vice versa.

In addition, the VNAT will coordinate with airlines to introduce direct air routes and push for the opening of more routes linking the two countries’ localities.

More than 4 million Chinese people visited Vietnam last year, representing a year-on-year surge of 48.6 percent. In the first quarter of this year, Vietnam served over 1.35 million Chinese tourists, a year-on-year rise of 42.9 percent.

Vietnam aims to serve between 15-17 million foreigners and 78 million domestic travellers this year, with total revenue expected to hit VND620 trillion (US$27.3 billion), up 21.35 percent year on year.