14:28 | 15/07/2019 Travel
(VEN) - Japan is a key market for Vietnam tourism, but the growth in the number of tourists is slow and the number of Japanese tourists coming back to Vietnam remains low. Therefore, Vietnam needs to improve its tourism products and services to continue exploiting this potential market.
|There are still limitations in attracting Japanese tourists|
According to the Vietnam National Administration of Tourism (VNAT), in 2008, Vietnam received 826,647 Japanese tourists, up 3.6 percent over 2017. In the first four months of this year, around 302,804 Japanese visited Vietnam, 8.2 percent more than during the same period last year.
The growth of Japanese tourism to Vietnam is not very fast but stable, at an average rate of 8 percent a year. In 2020, Vietnam is forecast to welcome 1 million Japanese visitors.
The attraction of Vietnam tourism for Japanese tourists lies in beach resorts, dramatic scenery, but also in its special cultural heritage.
Nevertheless, Deputy Head of Tourism Market Department under the VNAT Vu Nam said Japanese tourism to Vietnam is not commensurate with its potential due to low quality human resources, service, food safety and hygiene and pollution. Moreover, Vietnamese travel agencies still use traditional methods instead of applying e-marketing method to boost tourism promotion.
In order to promote Japanese tourism further, the Vietnam tourism industry needs to prioritize attracting high-spending tourists, including older people. As for tourism products, it should promote sea tourism products, resorts, and cultural heritage sites favored by Japanese tourists.
Improving the efficiency of e-marketing activities is also of great importance. Via Japanese-language social networks, the local industry needs to launch online tourism promotion strategies, or hire marketing representatives for promotion programs in Japan. On the other hand, the VNAT must also promote marketing plans at airports to make better impressions on international visitors.
Shige Matsu from the H.I.S Song Han Vietnam Tourist Co, Ltd believes the Vietnamese tourism sector needs to train human resources, and display hospitality and professionalism in providing tourism services.
Nguyen Thi Thanh Huong, deputy director general of the VNAT said, “VNAT will look into suggestions of travel businesses to organize training courses for hotels, tour operators, and tourist guides. It will also cooperate with localities to ensure the quality of popular destinations and environmental protection to increase their attractiveness and meet traveler demand.
The VNAT will set up a group of experts in the Japanese market, build a long-term plan and pay more attention to this