Vietnam launching media campaigns to restart tourism

06:00 | 30/10/2021 Culture & Tourism

(VEN) - Vietnam’s tourism industry is determined to renew advertising activities and focus on introducing safe and open tourist destinations to prepare for its recovery from the harsh impacts of Covid-19.

vietnam launching media campaigns to restart tourism
Vietnam will strengthen information dissemination on safe tourist destinations

Domestic tourism

Since the beginning of 2020, the Covid-19 pandemic has greatly affected Vietnam’s tourism industry, ending a period of average 23 percent annual growth in international arrivals in the 2015-2019 period. Last year, the number of international visitors to Vietnam only reached 3.7 million, a drop of 80 percent compared to 2019, while domestic tourists numbered 56 million, a year-on-year decrease of 34 percent. Total tourism revenues in 2020 hit VND312 trillion, a decline of nearly 60 percent compared to the previous year. In the first eight months of 2021, the number of domestic visitors reached 31.2 million, falling by 5.5 percent year-on-year, while total revenues of domestic tourism declined by 37 percent compared to a year ago.

Nguyen Trung Khanh, director-general of the Vietnam National Administration of Tourism, said that despite unprecedented and fierce challenges, advertising activities for Vietnam’s tourism have been maintained. These include media campaigns on the website and social networks. In addition, the Vietnam National Administration of Tourism has coordinated with domestic businesses to organize online programs in order to maintain exchanges and connections with foreign partners.

Since international visitors were not allowed to visit Vietnam, domestic tourism has been boosted with various stimulus programs, such as “Vietnamese people travel Vietnam” and “Safe and attractive Vietnam tourism”. Programs have received support from localities, travel agencies and lodging facilities.

vietnam launching media campaigns to restart tourism
The tourism industry is expected to recover soon

Diversified advertising channels

The Vietnam National Administration of Tourism has learned from previous implementation of tourism promotion and recognized the importance of flexibility and changes in line with market demand. In addition to advertising activities oriented towards foreign markets, domestic tourism stimulus programs need to provide visitors with opportunities to learn more about the beautiful landscapes of their country. In particular, it is necessary to focus on applying advanced technologies and implementing digital transformation in order to adapt to the difficult circumstances of the Covid-19 pandemic.

To prepare for the recovery period, the Ministry of Culture, Sports and Tourism has launched a plan to stimulate travel demand and restart tourism activities in late 2021 and early 2022, focusing on six groups of key tasks.

The tourism industry will continue to implement stimulus campaigns, such as “Vietnamese people travel Vietnam” and “Safe and attractive Vietnam tourism”, in localities that have brought the pandemic under control; introduce open tourist destinations and safe travel stages; keep up-to-date with information about preferential programs; diversify communication channels at home and abroad; and provide support for localities and businesses in tourism promotion activities.

According to Nguyen Trung Khanh, localities should propose that the Ministry of Health prioritize allocating vaccines in order to ensure two vaccination shots for employees in the tourism industry, contributing to a safe environment to restart domestic tourism and attract international tourists.

The tourism industry must mobilize all resources and encourage alliances to promote tourism marketing.

Hoa Quynh