Vietnam boosts tourism in Indian market

10:47 | 18/12/2017 Society

The Vietnamese tourism sector has identified India as a priority market, with a range of activities being deployed to exploit the South Asian market, including market research, product promotion, exhibitions, and conferences on tourism - aviation and tourism - film making cooperation.

A view of Da Nang city, central Vietnam

The information was announced at a Vietnam tourism promotion program, launched in the capital city of New Delhi, India, by Vietnam National Administration of Tourism (VNAT) in collaboration with the Embassy of Vietnam in India.

Speaking at the launch, VNAT Deputy Head Ngo Hoai Chung said that the Vietnam-India tourism cooperation has seen significant developments in recent years, along with the development of the traditional friendship and comprehensive strategic partnership between the two countries, as many bilateral and multilateral tourism promotion activities have been implemented effectively, attracting the participation of a large number of agencies, associations and tourism enterprises from the two countries.

Vietnam has become an increasingly popular destination for Indian tourists and the South Asian country has been one of the most popular tourist destinations for Vietnam, Chung said, adding that during a visit to Vietnam by Indian President Narendra Modi in January this year, tourism cooperation was one of the key topics under discussion.

Activities to promote Vietnam tourism in this market have been deployed periodically, such as market research, product promotion, the organisation of fairs and exhibitions, as well as field trips for press agencies and tourism enterprises of the two sides. The VNAT always cooperates closely with the two nations’ embassies and enterprises in organising conferences on tourism and aviation cooperation, while welcoming Indian film crews to Vietnam in order to survey the country and share experience to build new products, Chung stated.

The VNAT official informed the Indian side on Vietnam’s advantages in tourism, such as the long coastline of over 3,200 km, with beautiful beaches, richness in culture, diversity with UNESCO-recognised heritages and unique cuisine, together with an international standard, high-class system of hotels, restaurants, resorts and golf courses.

He also affirmed that Vietnam is committed to providing the best quality tourism services and products to meet the needs of Indian travelers, as well as providing the best conditions for tourism businesses from both side to cooperate in this field.

At the program, Vietnamese tourism businesses introduced their specialty tourism products and spent time exchanging and seeking opportunities to cooperate with the Indian side. The latter also expressed their interest in Vietnam’s tourism, as well as the untapped potential of this market.

The Vietnam’s tourism promotion program will continue to be held in Mumbai, one of India's most dynamically growing cities and also the cinema capital of the South Asian country.

From 2010 to 2016, the number of Indian visitors to Vietnam grew impressively, from 33,000 in 2010 to 85,000 in 2016, an average increase of 17% per year. In 2016 alone, Indian visitors to Vietnam increase by 30% compared to 2015, but this number only accounts for roughly 3% of India's 2 million visitors to other ASEAN countries in 2016.

On the occasion, the VNAT delegation had a working session with the host Ministry of Tourism, in which VNAT Deputy Head Ngo Hoai Chung suggested that the Indian side creates favourable conditions for early opening of direct flights between the two countries, while facilitating tourism promotion and strengthening the connection between the two countries' tourism agencies.

Indian Director General of Tourism Satyajeet Rajan expressed his hope that the two sides would strengthen their cooperation in human resources development in the field and agreed on the importance of the establishment of a direct flight between the two countries in order to increase Indian tourists to Vietnam and vice versa. He also pledged India’s support to promote tourism promotion of both sides.

Theo NDO