Vietnam as fruitful investment destination for Australian-based BlueScope

15:50 | 02/08/2019 Companies

(VEN) - The two decades of operation in Vietnam gives the Australian-based group of BlueScope a perfect track record of proven sustainable growth and a well-positioned standing in the market. 

vietnam as fruitful investment destination for australian based bluescope
VINFAST factory applied Colorbond® - the premium steel brand from NS BlueScope

According to Bloomberg, Vietnam’s economic growth for the full year of 2018 was 7.1 percent, compared with the median estimate of 6.9 percent in a Bloomberg survey of 12 economists. Vietnam’s economic growth is being buoyed by robust domestic demand, and increases in exports, manufacturing and foreign investment.

BlueScope, which has over a century experience operating in the global market, with a network of over 100 factories around the world, dropped its anchor in Vietnam in 1993 and had set a good example of business success in Vietnam. NS BlueScope Vietnam has supplied the Vietnamese market with premium coated steel brands - COLORBOND®, ZINCALUME®, and galvanized steel solution Lysaght® - to feed construction and commercial works throughout the country. In the retail segment, the company’s pre-painted steel product, BLUESCOPE ZACS®, has gained customer trust through an expansive authorized agent system of more than 60 Zacs stores across the country.

Since its first days of operation, NS BlueScope Vietnam has dedicated itself to spreading the group’s core value of sustainable business development, bringing practical benefits to customers and the wider community. The company’s products and services have left sustainable development footprints on a raft of industrial and commercial works throughout Vietnam.

NS BlueScope Vietnam has leveraged its global expertise to help Vietnamese experts in the construction industry understand the practicalities of sustainable buildings across the world. They have been involved in bringing ideas together through joint field surveys and symposia, where there cross-sharing of knowledge and experience.

Through these efforts, the company wishes to promote the sustainable development trend amongst Vietnamese communities.

NS BlueScope Vietnam has deployed a program to boost energy efficiency in production at its factory in Phu My I Industrial Zone in the southern province of Ba Ria - Vung Tau. To date, the program has helped cut down 3 million kg of CO2 emissions, equal to the volume emitted by around 1,200 cars in a year. The sustainable production requirements to minimize environmental impacts were set higher year by year amid growing production output figures.

The company’s valued contributions to the community and sustainable business development made it the winner of the Sustainability Award at the Australian Business Awards 2018 hosted by the Australian Chamber of Commerce in Vietnam (AusCham) on March 28th, 2018. The Award is a true testament to NS BlueScope Vietnam’s steadfast efforts over its 20 years of operation for sustainable development in business to benefit Vietnamese communities. “Our strength comes from doing what we deem the right thing and what is best for businesses and the community,” said Vo Minh Nhut, Country President, NS BlueScope Vietnam.

In 2019, as part of its continuous commitment to the Vietnamese community, the Company plans to deliver 50 Zacs steel houses to the underprivileged and implement the “BlueScope Experience Program” to benefit more than 200 enterprises. In addition, BlueScope is going to launch a new product line integrated with market’s first-ever ACTIVATETM technology as a further testimony to its leading position in Vietnam’s market. Sustainability will continue to be a key part of NS BlueScope Vietnam’s strategy in years to come.

Linh Phuong