16:32 | 30/11/2021 Companies
YouGov, an international research data and analysis group headquartered in the UK and present in more than 40 countries, recently announced that the Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) has been listed among the top five fastest-growing brands in Vietnam in the period from October 2020 to September 2021.
VietinBank is one of the Top 5 fastest-growing brands in 2021
With data collected from 54,750 interviews conducted with Vietnamese consumers during this period, YouGov’s ranking list was made based on consumer assessments of the brand in different aspects including overall quality, value-for-money, overall impression, business reputation, customer satisfaction and willingness to recommend the brand to others.
The ranking list also measures changing trends in consumer sentiment and keeps track of brand improvements. YouGov ranked VietinBank among the top five brands with strongest improvements during the 12-month period.
Earlier this year, the world's leading brand valuation consultancy Brand Finance maintained VietinBank among the Top 300 most valuable banking brands in the Top 500 world’s most valuable banking brands report. Compared with 2020, VietinBank moved up 61 spots to stand at the 216th position – the strongest improvement compared with eight other Vietnamese banks on the list.
In the context of Covid-19 complications, VietinBank has taken the initiative in innovation to overcome difficulties and contribute to the country’s socioeconomic stability and development.
To create momentum for its growth in the future, VietinBank has built a development strategy for the 2021-2030 period, with a vision towards 2045, synchronizing it with the development strategy of the whole country and that of the entire banking sector. Accordingly, the bank will intensify efforts to strengthen its brand in the international arena and build up its position among powerful brands in the region.