15:24 | 17/03/2019 Society
(VEN) - The second DPRK-USA Summit on February 27-28 in Hanoi presented an excellent opportunity for Vietnam to introduce its image to the world and promote its tourism potential. It also helped the tourism sector identify targeted markets for promotion activities.
The number of foreign visitors travelling to Vietnam in February reached more than 1.5 million, a monthly record attributable to the second DPRK-USA Summit on February 27-28 in Hanoi. In the first two months of this year, the country welcomed more than three million foreign tourists. The number of Asian visitors, such as China, the Republic of Korea (RoK) and Japan reached over 2.3 million, accounting for 75.2 percent of total foreign arrivals in the first two months, up 9.4 percent year on year. Visitors from mainland China numbered 889,900, the largest number of foreign tourists to Vietnam, but the figure was down 1.3 percent year on year. Visitors from the RoK and Japan increased by 24.6 percent and 9.5 percent to 772,200 and 150,800, respectively. In addition, those from the American continent reached 208,600, up 4.6 percent, including 158,100 from the US, an increase of seven percent.
This is an optimistic signal for the Vietnamese tourism sector at the start of the year. Dinh Ngoc Duc, director of the Tourism Marketing Department under the Vietnam National Administration of Tourism, said the tourism sector continues to focus on key and potential markets to strengthen promotion activities in 2019. The sector has identified targeted markets, such as the RoK, China, Japan, the US and the Democratic People’s Republic of Korea (DPRK). “With the impact of the second DPRK-USA Summit in Hanoi, the tourism sector will have more favorable conditions to strengthen promotion activities,” Duc said.
Since 2018, the Vietnamese tourism sector has organized many tourism promotion activities in the US market. In particular, the Vietnam Tourism Association has held conferences and seminars, and strengthened cooperation with the US Travel Association to introduce Vietnam to US tourists. The Vietnamese tourism sector expects growth in the number of American visitors to Vietnam due to the impact of the second DPRK-USA Summit in Hanoi. Vu The Binh, deputy chairman of the Vietnam Tourism Association, said the number of US visitors to Vietnam reached more than 687,000 in 2018, an increase of 12 percent compared to a year ago. This figure increased by 11 percent to over 80,000 in the first month of 2019, seven percent to over 158,100 in the first two months, and is expected to continue rising.
The DPRK is also one of Vietnam’s targeted markets, in addition to the RoK, Japan and the US. A DPRK delegation with two booths will introduce its tourism in March at the Vietnam International Travel Mart.
The successful organization of the second DPRK-USA Summit in Hanoi and other important international events will boost Vietnam as a destination for meeting, conference and exhibition (MICE) tourism. However, to make the most of this opportunity, Vietnam needs specialized advertising agencies to devise specific directions and plans.
The Vietnam National Administration of Tourism saw the second DPRK-USA Summit in Hanoi, with the participation of nearly 3,000 international reporters, as a great opportunity for Vietnamese tourism promotion, said Ha Van Sieu, deputy general director of the Vietnam National Administration of Tourism. In the coming time, the Vietnam National Administration of Tourism will organize a series of tourism promotion activities in potential markets, and continue to promote the tourism image of Vietnam through strengthening coordination with domestic and international press agencies.
Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy said that to capitalize on the positive effects of the
second DPRK-USA Summit in Hanoi, the Ministry of Culture, Sports and Tourism will direct the Vietnam National
Administration of Tourism to organize promotional activities in potential and targeted markets.