16:33 | 11/12/2020 Environment
(VEN) Today, TRAFFIC launched a three-year social marketing program aiming to reduce demand for tiger products in Vietnam. The project will draw upon the latest in behavioural science to discourage the medicinal use of tiger products in the country, which is recognised as a main destination market for illegal tiger trade.
The launch event welcomed 60 government leaders, traditional medicine practitioners, and other project partners, and featured presentations explaining how the project will change social norms in multiple levels of Vietnamese society.
“We support this project as a positive effort to protect the reputation, credibility, and sustainable future development of the traditional medicine sector in Vietnam,” said Dr. Tran Xuan Nguyen, Chairman of Professionalism Department, Vietnam Orientally Traditional Medicine Association.
Despite legal protections for tigers, demand for tiger products in Vietnam remains strong, with a TRAFFIC consumer survey from 2017 finding that six percent of Vietnam’s urban population had used tiger products with and that 64 percent of them would recommend tiger products to others. Tiger bone glue was revealed to be the most popular tiger product and will be the focus of the project.
“Vietnam has the power to make a huge impact on the future of tigers. This project will not only work to discourage tiger product consumption, but it will also seek to facilitate the country’s leadership on global conservation issues,” said Sarah Ferguson, Director of TRAFFIC’s Vietnam office.
The project is being funded by the UK government through the Illegal Wildlife Trade Challenge Fund.