Trade promotion activities to be improved

11:27 | 05/08/2016 Trade

(VEN) - Trade promotion activities should be further enhanced to support exporters expand their markets, Deputy Minister of Industry and Trade Do Thang Hai said at a workshop held by the Vietnam Trade Promotion Agency to review its six-month implementation of the annual plan.

Trade promotion activities to be improved

Promotion activities expand

According to Vice Director General of the Vietnam Trade Promotion Agency (Vietrade) Do Kim Lang, in the first half of the year, Vietrade had received and approved  more than 200 trade promotion programs worth VND400 billion, certified four overseas expos, granted and renewed licenses for three foreign trade representative offices in Vietnam. Vietrade continued to support companies and trade associations to expand their business to key markets, focusing on seafood, garment and textile, footwear, consumer goods, hi-tech items through exhibitions and fairs, market research and business consultancy activities.

Bui Huy Son, Vietrade Director General, has pointed out their efforts to find new ways in supporting local businesses for the Vietnam Value campaign.  Weekly reports on markets and commodities have been implemented to follow the trends.

Head of Vietrade Representative Office at Chongqing, China has shown a positive result in trade promotion activities at his office to support businesses between the two countries. The office hosted seven bilateral commercial business exchange events, supported six Chinese delegations to participate in Vietnam’s expos and nine Vietnamese delegations to participate in China’s expos. Thanks to their efforts, Vietnamese companies have exported 5,000 tonnes of rice, 6,000 tonnes of Tra fish. The office has also supported coffee exporters to enter Southwest China.

Continuous enhancement in trade promotion activities

Trade promotion achievements have failed to meet expectations but the government would not lower the targets. This is a challenge for Vietrade to work hard in the next six months, said Deputy Minister of Industry and Trade Do Thang Hai. He underlined the importance of Vietrade in supporting Vietnamese exporters to expand and increase export turnover. Thang recommended to quickly establishing new Vietrade representative offices overseas, supporting existing representative offices in Chongqing in China and New York in the US to better facilitate trade with and investment in Vietnam. 


Viet Nga