09:02 | 10/03/2016 Trade
(VEN) - Export revenues have increased rapidly, while a full array of goods have entered hard-to-please markets helping increasing the presence of Vietnamese goods in many countries. This good result is partly due to efforts of Vietnamese trade offices abroad.
The Vietnamese Litchi Week in Australia was part of trade promotion activities launched by the Vietnamese Trade Office in Australia
According to the Vietnamese Trade Office in France, to increase Vietnamese exports to this potential market, the office has for years provided updates on the French market and businesses to Vietnamese businesses. It has also given proposals and advice in order for Vietnamese companies to meet potential partners.
Since 2012 the office has organized a number of business forums and workshops in Paris and Lyon, published a Vietnam Business Guide French-language publication to present investment opportunities in Vietnam and advertise Vietnamese products. The office has also supported domestic delegations to take part in the Paris and Becanson fairs, Who’s Next garment fair, FATEX, Lyon-ASEAN Forum, EU-Vietnam FTA Forum, and the Vietnamese Goods Week in France, which have helped increase the presence of Vietnamese goods in this market.
Similarly, the Vietnamese Trade Office in Australia has set up a Vietnamese-language website to display Australian regulations on imports, violations, business opportunities, fairs and exhibitions in Australia. In addition, the office has established an English-language website to present Vietnamese businesses to Australian businesses. Concurrently, the office has regularly launched trade promotion activities to foster Vietnamese strong exports to Australia and goods that are in high demand in Australia such as seafood and litchis. As a result, Vietnamese goods have begun to gain a reputation among Australian buyers.
Deputy Minister of Industry and Trade Ho Thi Kim Thoa said that despite numerous difficulties in terms of budgets and material facilities, Vietnamese trade offices overseas have been active in researching and analyzing political and economic changes in foreign markets, trade policies of the host countries, changes in their policies which would affect bilateral trade relations with Vietnam, and operations of the Vietnamese business communities in these countries.
The trade offices have also surveyed demand for Vietnamese major exports like footwear, textiles, garments, rice, agricultural and forest products and seafood.
In particular, they have helped businesses learn about foreign markets, conclude deals, verify foreign partners, resolve trade disputes and export their products.
Vietnam is deepening international integration. To further facilitate Vietnamese exports, trade offices will continue developing their role. According to Ho Thi Kim Thoa, the Ministry of Industry and Trade and trade offices abroad will get together with related agencies to implement measures such as building trade promotion strategies with a focus on major products and major markets and devising policies to support design, branding and e-commerce. Trade offices and trade promotion centers will strengthen their operations, in addition to opening many new trade promotion centers in countries with potentialities to help Vietnamese businesses connect with foreign distribution and retail networks.